Electrical appliances cover a wide range, but we are inseparable from the use of electrical appliances in our daily lives. We have to admit that electrical appliances provide various conveniences to our lives. We can use various Electrical appliances are used to achieve different purposes, thereby improving our actual lives. In recent years, the sales volume of various electrical appliances has been relatively good. Of course, there are many electrical appliance brands on the market, so here are some specific recommendations for you. The latest ranking of the top ten electrical appliance brands.
NO.1 Haier Group (Haier)
Haier home appliances have always occupied a large market share in the market, especially in the white goods and small home appliances markets. At present, Haier has made great achievements in smart home, network appliances, digitalization, large-scale integrated circuits, new materials and other technologies. It has a solid foundation in patents and independent intellectual property rights; at the same time, it has also participated in the formulation of many national home appliance standards. It is undeniable that Haier Group has moved forward steadily under the guidance of the famous brand strategy established by Zhang Ruimin, and has successively implemented the famous brand strategy, diversification strategy and internationalization strategy. After more than 20 years of hard work, the Haier brand has not only become famous in China, but also has increased its popularity around the world.
NO.2 Gree Electric Appliances (Gree)
More than 10 years ago, Gree, like most home appliance companies in China, had large production capacity but mainly focused on assembly and OEM processing. At the end of the global industrial chain, the cruel facts tell Gree people that although OEM "part-time jobs" or "hand-to-hand" price wars can grab a certain market share, they are only short-term actions. An enterprise without core technology cannot survive. In the long run, there is no spine. This can be seen from Gree's slogan, from "good air conditioners, made by Gree" to "mastering core technology" to "making the sky bluer and the earth greener" and "technology changes life", supporting Gree in its journey It is a long and arduous road to innovation. The disruptive technology of innovative breakthroughs has not only achieved Gree's leading position in the air-conditioning industry in China and the world, but also rewritten the century-old history of the air-conditioning industry.
NO.3 Midea Group (Midea)
Midea Group is a comprehensive enterprise focusing on comprehensive production. It owns Little Swan, Welling, Hualing, Ande, and Midea. Zhi and more than ten brands. Under the wave of the Internet, Midea and Xiaomi will cooperate in the fields of smart home and its ecological chain, and mobile Internet business. Fang Hongbo took over the baton from He Xiangjian and transformed the existing organizational structure - 789, with 7 platforms, 8 functions, and 9 major divisions. The core ideas of the organizational transformation are decentralization, de-authorization, and de-bureaucracy. .
NO.4 LeTV (Letv)
LeTV emerged on the Internet. Jia Yueting proposed the LeTV ecological model of vertical integration of the "platform + terminal + content + application" industry chain. Strategies such as the launch of super TVs and boxes and the acquisition of Huaer Film and Television have continuously pushed LeTV forward, and smartphones have also completed a key part of the terminal layout. Different from the traditional TV business, the LeTV ecosystem relies on content services, application sharing, and advertising sharing. It requires the Internet, users, and users to adapt to and learn a new set of interaction methods. LeTV's advantage lies in high-definition copyrighted videos, which are super The content backbone of television.
NO.5 Samsung (SAMSUNG)
Today’s Samsung home appliances have begun to optimize their product portfolio and develop towards high-end products. They have successfully detonated with high value-added products such as curved surfaces, ultra-thin, and ultra-high definition. A new round of growth boom was launched and new consumer demand was fully unleashed. Whoever understands the living room scene more accurately and can effectively integrate and coordinate content and service resources will seize the opportunity. Take Samsung's new smart TV as an example. The appearance design is modern and artistic, focusing on the viewing experience. It automatically adjusts the screen brightness according to the light and shade, records the viewing history for the user, recommends the user's favorite content, and accesses apps, videos and Music also has an excellent voice recognition system and gesture recognition function. With just "a command" or "a wave of a hand", the TV can switch channels according to the command, providing a new real-time smart service viewing experience that "thinks what you see".
NO.6 Hisense Group (Hisense)
Hisense Group holds three famous Chinese trademarks: Hisense, Kelon and Rongsheng, and Hisense has also taken over Sharp’s business in North and South America. The TV business makes its home appliance business more powerful and international. At the same time, Hisense has been committed to creating the best user experience and making its products closer to young people.
Each brand has a different understanding of the Internet, and Hisense wants to build an Internet TV operation platform. The official fan community "Envelope Club" has been opened, and fan communities such as movie fan circles, e-sports circles, developer alliances, and smart geek circles have been gradually built.
NO.7 Sony (SONY)
Sony can be called the "myth" of Japanese home appliances. In the 1980s and 1990s, Japanese home appliances were popular all over the world. As the driving force behind Japan's rapid economic development, the home appliance industry has created a good reputation for "Made in Japan" in the world market. However, after entering the 21st century, Japanese home appliance companies have gradually been overtaken by rising stars such as South Korea and China in the fierce international competition, but they are still an immortal legend in the home appliance industry.
NO.8 Skyworth Group (Skyworth)
In 2010, Skyworth officially crossed over into the field of white goods. From the first refrigerator to the 1 millionth refrigerator, Skyworth It only took two years. Since 2013, Skyworth Electric has successively launched washing machine products, freezers, and air purifiers, opening up a multi-category development path. Skyworth Electric is also constantly improving its white appliance product lineup. It already has three major refrigerator product lines: air-cooling, uniform cooling, and direct cooling; two major washing machine product lines: drum and pulsator; and residential and commercial freezer product lines.
NO.9 Philips (PHILIPS)
Philips can be said to be a brand that people cannot live without in their daily lives, ranging from color TVs, lighting, electric shavers and other products. Starting from January 1, 2008, the company has streamlined its organizational structure and established three major business divisions: healthcare, lighting and quality life, further positioning Philips as a market-oriented and people-oriented company, and its business structure and development strategy Fully reflect customer needs. Based on this business portfolio, Philips has created a brand in the field of "health, comfort and quality life".
NO.10 Siemens (SIEMENS)
Because Siemens home appliances entered the Chinese market relatively early and have many categories, including refrigerators, washing machines, dryers, kitchen appliances, dishwashers, Electric water heaters and small appliances. Favored by consumers for its quality and functionality, its refrigerator's zero-degree freshness function is very practical. However, in recent years, with the rise of Chinese home appliance brands, Siemens has gradually faded out of the public eye. But in the eyes of people who value quality of life, Siemens is still the best choice. As long as Siemens home appliances maintain their innovative spirit and insistence on quality, they will have a place in the market.
Different brands focus on different areas of electrical appliances, and there are certain differences between the products in terms of price, performance, appearance, etc., so it is recommended that you purchase electrical appliances. When purchasing products, learn about the unique advantages of different brands in advance. It is best to go to a physical store or official website to learn about the various aspects of the product's performance before choosing to buy it. This can ensure the interests of consumers to the greatest extent. .