Chongqing trademark registration process in 2017, company trademark registration process

Chongqing Trademark Registration Process

Trademark Registration Process 1. Formal Review

After formal review, the application procedures are complete and the application documents are filled in in accordance with regulations, the Trademark Office Issue an acceptance notice.

If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

Trademark registration process 2. Substantive examination

After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.

If the application is rejected, a rejection notice will be issued to the applicant.

If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.

For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".

Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.

If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.

Request for review

If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. What is the content of the Chongqing Trademark Announcement?

After the Trademark Office substantive review, the trademark application that complies with the relevant provisions of the Trademark Law will be given preliminary approval and registration, and the preliminary approval and registration number will be assigned to the trademark, and a review search will be established Card, fill in the preliminary approval draft and publish it in the "Trademark Announcement". This announcement is called the preliminary approval announcement. Applicants whose trademarks have been preliminarily approved can receive a free copy of the "Trademark Announcement" as a notice to the applicant. The basic contents of trademark announcement include the following aspects:

1. Preliminary examination and approval of trademark announcement. Publish the preliminary approval number, application date, trademark, used goods, category, applicant, and applicant's address.

2. Registered trademark announcement. Print the registration number, trademark, category, registrant, and trademark exclusive period.

3. Registration renewal announcement. Print the registration number, trademark, category, registrant, and trademark exclusive period.

4. Announcement of changes to registered trademarks. Print the registration number, trademark, original registrant, and changed name.

5. Transfer, cancellation, trademark license contract and other matters. What are the requirements for Chongqing brand naming?

(1) The affinity of the brand name must be strong

So as long as the brand name has good communication power, the brand will be good How about spreading it? It is also an internationally renowned soap brand, and it also has a brand name with strong communication power. The brand awareness and market share of Safeguard are completely different from Lux; it is also a treatment for menopausal syndrome, and Mrs. Jingxin Oral liquids, however, suddenly emerged as new entrants and gained more market share. Why is this?

In fact, in addition to the communication factor of the brand name, there is also the issue of brand name affinity. The affinity of a brand name depends on the style, characteristics, tendencies and other factors of the wording of the brand name. Although the brand name Lux has strong communication power, its affinity is far less direct than that of Safeguard.

Lux gives people a stiff and masculine feeling, but we know that under normal circumstances, most of the people who purchase soap at home are housewives, so the name Lux is obviously incompatible with the preferences of target consumers. But Safeguard is different. This term first gives people the impression that it tends to be a neutral term. It not only fits the preferences of target consumers more broadly, but also emphasizes the two focuses of "comfort" and "good". , giving people the impression that the whole body will feel refreshed after using it, so its affinity is stronger. Therefore, when naming a brand, we should not only pay attention to the communication factor of the brand name, but also pay attention to the affinity factor of the brand name. Only in this way can the brand communication achieve the best effect.

(2) The protection of the brand name is better

Our market has always been full of well-thought-out market followers. When the mantis stalks the cicada, the oriole follows behind. This is the so-called Competitive strategies of followers. They have a keen sense of business and are always looking for business opportunities, and companies that do not pay attention to protecting their brand names provide them with just such opportunities. Therefore, when naming a brand, companies must consider the protective nature of the brand name, and it is best to use a registered trade name to name the product. Successful brands such as Melatonin, Tylenol, and Qumei all name their products after registered trade names. However, the anti-inflammatory drug Rijunsa not only uses registered trade names to name its products, but also conducts anti-inflammatory drugs to prevent the emergence of similar brands. Similar registration to the registered trade name to fully protect the brand from infringement. Therefore, naming a brand cannot only focus on communication and affinity. Whether it can avoid being imitated and violated is also the most important issue in brand naming. What to pay attention to when using registered trademarks in Chongqing

The use of trademarks includes using the trademark on goods, product packaging or containers, and commodity transaction documents, or using the trademark in advertising, exhibitions and other production activities. Sales invoices, contracts and other commercial documents are an important part of commodity trading activities. The use of trademarks in these commercial documents should be regarded as "use" of the trademark. Whether verbal use in business activities is considered "use" needs to be comprehensively determined in conjunction with other usage situations.

Registrants should pay attention to the following issues when using registered trademarks:

First of all, the exclusive right to register a trademark is limited to the approved registered trademark, that is, the trademark logo used should be consistent with the approved registered trademark. The trademark logo must be consistent and can only be enlarged or reduced proportionally. The text, graphics and color of the trademark must not be changed on its own.

Since Chinese characters and letters have different fonts, and the appearance of various fonts for the same character can sometimes be very different, such as simplified and traditional Chinese characters, uppercase and lowercase English letters, etc., what registration is required? Just use whatever font you want. Sometimes the registrant changes the font of the trademark for aesthetic reasons or other reasons, such as changing it from bold to italic. Such subtle changes are still allowed in practice.

The same is true for the graphics in the trademark. Minor changes, such as adding a box, circle or certain lines to the registered trademark, are allowed. However, if the text or graphics are significantly changed to form a different appearance, it may constitute changing the registered trademark on your own or even counterfeiting the registered trademark. What's more serious is that if the changed appearance is similar to someone else's registered trademark, it may also constitute a trademark violation. At the same time, if the trademark used is different from the approved and registered trademark, it may also have an adverse impact on the protection of the trademark, because the protection of exclusive rights for registered trademarks is based on the approved and registered trademark, not the actual trademark used.

Secondly, the registered trademark must be used on the goods and services approved for use. Applications for trademark registration must be submitted separately according to different categories according to the provisions of the "Classification Table of Similar Goods and Services". After approval, the goods or services approved for use shall prevail. If a registered trademark needs to be used on other goods or services of different categories, a separate registration application must be submitted. If the goods or services actually used exceed the scope of goods or services approved for use, or are used across categories, no registration mark should be added, otherwise it will be considered an act of passing off a registered trademark. If it is the same as or similar to someone else’s registered trademark on similar goods or services, you will also bear legal liability for trademark infringement.

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