From the perspective of language and writing law, China should usually use Chinese characters, which is a sovereignty issue. Trademarks are allowed to use foreign languages. China has become the world's processing factory. Many things can be produced, and there are indeed fakes. In addition, some people worship foreign things and obsess over foreign things. It is not surprising that English letters that people can't understand are used in advertisements and trademarks. As consumers, it is necessary to keep your eyes open for identification. Of course, it does not rule out that some people buy things in foreign languages to meet a spiritual need.