The past and present life of Junlebao
In 1995, Junlebao Dairy was born. Its full name is Shijiazhuang Junlebao Dairy Co., Ltd., which mainly produces yogurt.
In 1999, Sanlu Group, the largest dairy company in China at that time, invested in Junlebao in the form of brand cash, of which the brand price accounted for 29% of the shares, and an additional 700,000 yuan in cash accounted for 5% of the shares. Since then, Junlebao has become a subsidiary of Sanlu that produces liquid milk, and has been renamed Shijiazhuang Sanlu Dairy Co., Ltd. from the original Shijiazhuang Junlebao Dairy Co., Ltd., and the yogurt packaging bags produced by Junlebao also have Branded "Sanlu".
In August 2008, a melamine incident broke out in China, and milk powder owned by Sanlu Group was found to contain a large amount of melamine.
In February 2009, Sanlu Group went bankrupt and its assets were auctioned. Sanyuan Group, which had no record of melamine crimes, acquired Sanlu’s main assets for 616 million yuan. After the collapse of Sanlu, Shijiazhuang Sanyuan Group In order to quickly draw a clear line with Sanlu, Lu Dairy Co., Ltd. changed its name back to Junlebao Dairy Co., Ltd., and Junlebao repurchased 17 shares held by Sanlu Group and 22 shares of Junlebao Lexi Dairy. .
In the same year, Mengniu Group invested and controlled Junlebao, and Junlebao continued to produce yogurt.
In 2014, Junlebao officially began to produce infant formula milk powder, adopting the model of building its own farms and factories.
In 2019, Mengniu Group sold its shares in Junlebao Dairy 51 and parted ways with Junlebao.
Summary
Okay, after reading this, I believe you have a deeper understanding of the relationship between Jun Lebao and Sanlu. Finally, I will summarize it for you.
1. Junlebao was once a brand of Sanlu Group, but the current Junlebao is not a comeback by Sanlu Group after changing its name.
2. Beijing Sanyuan took over the milk powder assets of the original Sanlu.
2. Junlebao produced and sold milk powder six years after Sanlu went bankrupt.
To put it simply, Junlebao milk powder has nothing to do with Sanlu, so parents don’t have to worry