It is not easy to get "Coffee Mate"

In the "Application for Cancellation of Registered Trademark", it is stated that "'Coffee Mate' has become a common name for coffee blending in society. , used in coffee blending, no longer has the function of distinguishing the source of the product."

This is one of the grounds for applying for cancellation. However, another current situation that cannot be ignored is that "'Coffee Mate' is Nestlé. Products Co., Ltd. applied for a trademark (application number: 360860, international classification number 29) on May 13, 1988 and was approved by the national trademark administrative agency. It has been more than 20 years since then. Basically denying the registered trademark No. 360860 "Coffee Mate", how feasible will it be in the future with the power of Valley Coffee or the coffee industry association? Relevant experts said, "Trademarks such as 'U' disk have been diluted into trade names due to long-term use. They are now common names. Although there is experience to draw lessons from, Nestlé registered 'Coffee Mate' as early as 1988. As a trademark of our own, and step by step into the hearts of consumers, it is very difficult to revoke this trademark.”

Furthermore, with the current power of Chinese coffee companies, it is necessary to compete with the international market. It is not easy for Fortune 500 companies to have "coffee companions". Regardless of brand influence, companies also have to invest a lot in terms of human and material consumption. Whether they can afford it is also a question that companies should consider.

It’s hard to compete with foreigners! Foreigners are so smart. I used to be a DSR at Nestlé SDLC, but now I can’t work due to a car accident. It’s very difficult to ask the company to make up for it! It’s hard to reach the sky!

Hong Yiyu