according to the trademark law and the detailed rules for the implementation of the trademark law, a trademark is registered voluntarily, not compulsorily. (The rule of compulsory registration is an exception, which only stipulates that certain commodities need compulsory registration, and other commodities do not require compulsory registration of trademarks. ) you can register or not, which depends entirely on the wishes of the enterprise.

however, if you don't register the trademark, you can't use it again once it is registered by others. Using a trademark without registration has the following specific hazards:

1. No exclusive right to use a trademark

If a company's trademark is not registered in the Trademark Office, then the company has no exclusive right to use a trademark. In other words, you can use this trademark and others can use it. When your product or service is better than others, there will be many counterfeit goods and enterprises, that is, knockoffs.

2. The registered trademark can no longer be used

According to the provisions of China's Trademark Law, the principle of prior application is adopted for registered trademarks, that is, whoever applies for registration first will have the exclusive right to use this trademark. Therefore, no matter how long a company uses a trademark, if it does not register the trademark, the exclusive right to use the trademark will be granted to others as long as others apply for registration of the trademark. Once others register the company's trademark first, the first user of this trademark can no longer use it.

Legal basis:

Article 38 of the Trademark Law of the People's Republic of China * * * uses a trademark that is the same as or similar to its registered trademark on the same or similar goods, which is an infringement of the exclusive right to use a registered trademark. This is why companies must register trademarks. Trademarks are an important weapon for enterprises to participate in business wars, but unregistered trademarks are like sharp weapons that have not been sharpened. Because China's Trademark Law protects registered trademarks, only registered trademarks can enjoy the exclusive right to use trademarks. However, unregistered trademarks are always in a state of insecure rights. For enterprises, there are many hidden dangers in using unregistered trademarks. Therefore, it is suggested that individuals or companies should register trademarks.