A shoemaking company from Jinjiang is kicking off another kind of marketing besides traditional marketing methods.

Adiwang, although this counterfeit brand has been criticized on the Internet since its birth, but who can deny that Adiwang is full of "criticism" on the Internet? , isn’t it an excellent way to promote Adiwang to gain such high popularity among young people?

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Prologue: The spoof campaign of copycat brands

On Maopu.com, known as China’s No. 1 entertainment interactive portal, there are a large number of people born in the 80s and 90s. Here, all His seriousness and seriousness are all evolved into the "cat spirit" of making fun of others, which makes people laugh.

The real popularity of Adiwang on the Internet is due to the ridicule of netizens who claim to have the "mop spirit".

Initially, a netizen named doctorlob posted on Maopu.com "I saw a brand called "Adi Wang" today." The full text was only about 60 words: "I saw a brand of sneakers called "Adi Wang" today. King Adi, their slogan is 'Everything can be changed'. Oh my god, there are all kinds of people in this world, with all brands and slogans, and they all learn from others..." In order to prove myself. What he said is true. This netizen also posted a picture of the Adidas store.

Perhaps it is the brand names of Adidas that are too close to Adidas, or the brand LOGOs of Adidas that are too similar to Adidas, or the specious slogan of Adidas that “everything can change”. Soon, Adiwang, who was considered "very ridiculous" by netizens, began to spread widely on Maopu.com and was "spoofed".

A series of spoof articles surrounding Adiwang began to appear frequently on the Internet: "Everyone has a pair of Adiwang in their hearts", "Today I wore Adiwang's new straw sandals and taught two non-mainstream people a lesson in the supermarket" , "I finally bought an Adi King with a mortgage", "Today I shined the shoes of a person wearing an Adi King"...

These spoof articles not only have unconventional titles, but also have rich themes and varied genres. The novel "For a Pair of Adi Kings, I Lost My Feet", a spoof of Adi Wang, can be called one of its masterpieces:

"We sat on a high mound and listened to my mother talk about Adi Wang. Things. I was born in an unusual family. My mother knew precognition. When I was young, my mother often told me: "In the future world, there is something called Adi King that will become more important than oil and gold." Something...' At that time, I listened obsessively until midnight. I was fascinated by it and let the snot flow into my mouth. When I grew up, I finally knew what King Adi was.

It is a sacred object that is more important to hundreds of millions of people than their own lives..."

As the prank movement intensified, King Adi was also infinitely deified and praised, and even became the "elected" by netizens. "The pinnacle brand of the universe". Many people enjoy reading Adiwang's posts, which also prompts more people to actively participate in the prank movement and express their infinite admiration for Adiwang with fresher and more interesting words and pictures. .