Frank Robinson, the accountant of Coca-Cola Company, changed Kola's K to C for unification, and then added a horizontal line between the two words, thus the logo of the famous brand Coca-Cola was born.
Coca-Cola was born in Atlanta, Georgia, USA from 65438 to 0886. Since then, it has been integrated with social development and stimulated innovation. Now, it brings a refreshing and wonderful feeling to people all over the world every day.
Extended data
1888, Asa Candler saw the market prospect of Coca-Cola, bought its shares and mastered all its production and sales rights. Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares. 190 1 year, and the advertising budget has reached 100000 USD.
What really makes Coca-Cola show its strength are two American lawyers. They went to the office of Asa Candler, the boss of the Coca-Cola Company at that time, and put forward an innovative way of business cooperation, that is, the Coca-Cola Company sold them syrup.
They invest in their own production companies and sales points, mix syrup with water, bottle it and sell it, and produce it according to the requirements of Coca-Cola Company and ensure the quality. 1899, Candler sold the first special license to assemble this beverage at the price of 1 USD.
Baidu Encyclopedia-Coca Cola