Enterprises or individuals are prohibited from using place names in trademark names during the trademark registration process. This is stipulated by the Trademark Law. The meaning of a place name is a guide to a place and a cultural symbol of a city, county or city. Some people will opportunistically use place names as trademark names, because place names have a relatively certain degree of popularity and can facilitate their own brand promotion. In fact, they are not allowed in trademarks. First of all, let’s take a closer look at place names. Place names are given by humans and are named according to local culture. They are also the code names of regions. Place names have social, contemporary, national, regional and representative characteristics. Place names are indispensable tools in human life, work, communication, and transportation. Place names can also bring valuable information to historical geography. Place names cannot be used as trademark names. We look at them from a global perspective. A mark is a visible mark used to distinguish goods or services provided by different producers and operators, including text, graphics, letters, numbers, three-dimensional marks and color combinations, as well as combinations of the above elements. But not all visible signs can be used as trademarks. Different laws have different regulations on whether place names can be used as trademarks. Some developed countries prohibit the use of place names as trademarks. They believe that place names are well-known and public names. Using place names as trademarks lacks distinctiveness and can easily cause consumers to doubt the source of goods and services. Misrecognition also causes other operators in the same area to lose their position of fair competition with the trademark user. Most people advocate that geographical names can be used as trademarks with restrictions. On the one hand, it can maintain fair competition, and on the other hand, it can also help promote economic development. my country's Trademark Law stipulates that place names of administrative divisions above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid. From an objective point of view, place names lack distinctiveness as trademarks and are not conducive to consumers using trademarks to classify product categories. In fact, using place names as trademarks is also inconsistent with international practice. In this regard, the Trademark Law adopts principle provisions. and the form of exception provisions, clarifying the prohibition of place names. If a trademark that is being applied for registration violates the provisions of this article, the application will be rejected in accordance with the law; if it has been registered, it will be revoked in accordance with the law; if a non-registered trademark violates the provisions of this article, the industrial and commercial administrative department shall stop it, make corrections within a time limit, and may notify it or impose a fine. All in all, under normal circumstances, place names cannot be used as trademark names, so customers do not need to consider using place names to register trademarks.