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Can I set up a franchise store without a trademark?

Your friends should clearly distinguish whether it is a franchise or a chain store?

Whether a trademark certificate or a trademark acceptance notice is needed, the answer is definitely yes.

First, from the perspective of your friend’s brand protection: since someone has taken the initiative to join his store, it means that his catering brand has achieved a certain degree of recognition; this Sometimes, if your friend does not register a trademark for protection, it is very likely that tomorrow, some thoughtful people will apply for a trademark for your friend's trademark first. You can imagine the consequences later...If you fail to protect, you will become an infringer, or you will spend money to redeem the trademark.

Second, in some cities, the Industrial and Commercial Bureau has already stipulated that if you want to open a franchise or chain store, or sell your products to supermarkets, you must have a trademark certificate or a notice of acceptance.

Whether it is to protect your friend’s already well-known brand, to prevent others from coveting it, or for greater and better development, it is recommended that your friend engage in catering related Categories are protected by registration.