1. How to bring goods every day: Set up stores or product coupons for public collection. When users enter the shopping window/store/business details, they can directly see the discount information. In addition, users can also see it in every link of the order process, effectively promoting conversions. Suggestion: Calculate the unit price to reasonably set up discount or discount store coupons, and set up single-product coupons for hot products.

2. How to bring goods through live broadcast

In order to ensure the effect, it is recommended that anchors and merchants regularly conduct oral guidance on issuing coupons in the live broadcast room. Feedback from merchants with experience in using it, and the anchor’s oral guidance, the coupon click-through rate has significantly increased! Reference for the anchor’s oral broadcast copywriting: Babies, there is an event in the live broadcast room today. There are super large coupons. Click the coupon button on the upper left to get it. It can be used in conjunction with full discounts, limited-time discounts and other activities. The quantity is limited, kids, hurry up and grab it! Remember to place an order immediately after receiving it. It is valid for only Live broadcast room. Bind in advance! Bind in advance! Bind in advance! Be sure to bind in advance to avoid delaying the distribution time and affecting the live broadcast atmosphere. During the live broadcast: After explaining the corresponding products, the anchor will issue coupons and guide users to receive and use them in a timely manner. The anchor's words when issuing coupons can create a tense atmosphere and the user's feeling that they may miss out on large discounts. By creating targeted coupons and issuing them only in the live broadcast room, you can achieve exclusive product discounts in the live broadcast room. Before the end of the live broadcast: Synchronize discount information when announcing the next live broadcast time and products, effectively guiding users to return to the live broadcast room a second time and convert. Suggestion: Merchants can set the discounts for live broadcast targeted coupons to be larger, and set the coupon name to XX Live Broadcast Exclusive. The coupon collection and use validity period is set on the day of the live broadcast or within one day after the user collects the coupon. The anchor needs to simultaneously remind the user in a timely manner. Receive and use the coupon otherwise it will be invalid. Currently, additional coupons are not supported and the number needs to be set in advance~** In addition, the live broadcast room can also directly configure public coupons, and the anchor will remind users to collect and use the product after explaining the product. That's fine, but this kind of coupon doesn't have the feeling of an exclusive live broadcast discount, and the effect is not as good as the first one. Rendering of targeted coupon issuance in the live broadcast room:

Rendering of public coupons in the live broadcast shopping cart:

3. Advertising and delivery methods

Luban Advertising: Set up advertising promotion Product coupons can be displayed directly on the advertising landing page to improve the overall advertising conversion rate and ROI. Warm reminder: After setting up the coupon, it needs to be bound to the advertising landing page template. Only direct discount coupons for specified products are supported. You need to ensure that the number of coupons and the validity period are long enough~

dou+: Photograph the product Introduce or rewind short video content in the live broadcast room, and broadcast promotional information about product coupons to enhance users' perception of discounts in many aspects. Warm reminder for coupons: Merchant coupons are based on orders. A single order is matched with a better merchant coupon. Ensuring the experience of merchants and consumers is the key; reasonable coupon issuance methods, coupon strength and collection use period can make The effect of coupons is better; pay attention to the distribution volume and the limit of the number of coupons per person, and give due consideration to the cost!