EVISU is a Japanese brand. EVISU is a popular street cowboy brand named "Osaka, Tokyo" created by Japanese designer Hidehiko Yamagen. Founded in 1991, it is marked by the "m" pattern in the back pocket of trousers, which is transformed from Levi's back pocket car flower.

EVISU is famous for its high-quality handmade jeans and humorous and bold design style. The Japanese version has a red cloth label sewn on the side of the back pocket, and the workmanship is fine under unified management. The Japanese version uses antique sewing machines in the 192s, and refers to the special style of Levi's 51xx in the 195s to manufacture a new generation of Japanese jeans, with detailed design such as the format of heavy impact nails, the method of making trouser bones, and the method of knitting denim.

Extended information:

Development course

1. In 1991, EVISU was founded in Osaka, Japan in 1991, and was named after the Japanese sea god Ebisu.

2. In 1992, the first direct store "Old Hampshire Bond" opened in Osaka in April. In 1993, three other direct stores-Crafted with Pride, Old Hampshire Bon and All Navy Champs opened in Osaka, Nagoya and Kobe respectively.

3. In May 1994, EVISU products began to be sold worldwide. In August, EVISU launched the "Dowluck" fishing clothing series during the fishing period.

4. in 1995, EVISU launched "labor", the first sub-brand of evisu in Japan.

in January, 1996, EVISU appeared at the Pitti Uomo, which was EVISU's first show at the international fashion show.

6. In 1997, EVISU launched the golf clothing brand Cibuff, whose design was inspired by Tiger Woods. In 1999, EVISU cooperated with Adriano Goldschmied in cross-border cooperation, and jointly designed and jointly released the spring and summer series.

in February, 2, EVISU was invited to participate in London Fashion Week, showing the autumn and winter 2 series of works. Many celebrities, including Boy George, attended the show. EVISU was invited to attend the Florentine Men's Wear Exhibition held in February, showing the autumn and winter works of 2. ? To celebrate the Millennium, the limited edition "Millennium" jeans with gold nails and 18 carats of gold thread were introduced.

in March, 2, EVISU first launched the women's clothing series EVISU Donna, and customized children's wear-rimmed jeans appeared in Europe.

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