Coca-Cola (CoCa-CoLa) is a carbonated drink that was born in 1886. Coca-Cola was developed by pharmacist John Pemberton in Atlanta, Georgia, USA. In 1885, he registered a trademark for French Wine Coke, "an ideal nerve-activating tonic." In 1886, Pemberton made some changes to the French wine cola, adding soda water and putting it in a used beer bottle, calling it Coca-Cola. He used the concoction more to treat headaches than to restore energy, especially after people overeated. By chance, a druggist discovered that this syrup tasted better after adding carbon dioxide. In order to promote the product as quickly as possible, Pemberton partnered with the wealthy businessman Robinson to develop it and named the product CoCa-Cola. CoCa is a herb from South America and CoLa is a fruit from Africa. In May 1886, the first advertisement appeared in the Atlanta Journal: "Coca-Cola, delicious! Fresh! Joyful! Vitality! It is a trendy soda drink that contains the properties of magical coca leaves and the famous kola nut." The short and powerful advertisement pioneered modern advertising. Coca-Cola was selling for 5 cents a cup at the time. Later, as Pemberton's health declined, he sold Coca-Cola to Asa Candeler for $2,300. In 1892, Candler formed the Coca-Cola Company, which developed a bottling system that is still used today, and for the next 25 years he single-handedly led the direction of the beverage industry. In 1899, Candler built the first bottling plant in Tennessee, thus ending the history of Coca-Cola only being sold loosely in soda kiosks. Coca-Cola is "99% water, and the rest is medicine for less than a dollar a barrel" - Mark Twain said in his book "The Gilded Years". In 1916, Candler left the Coca-Cola Company to run for mayor of Atlanta; in 1919, Coca-Cola was sold to an Atlanta business group for $25 million. The head of the group was banker Ernest Woodruff, and Coca-Cola is still in the hands of the Woodruff family to this day. In 1930, Coca-Cola had 64 distributors in 28 countries. At the beginning of World War II, Woodruff issued a special statement: "No matter where our troops are, no matter how much it costs the company, we will make sure every soldier can buy a bottle of Coca-Cola for only 5 cents." 64 sets of production lines were shipped to all parts of the world, and Coca-Cola truly went global. On May 15, 1950, Coca-Cola appeared on the cover of Time magazine. In 1965, Coca-Cola’s overseas sales accounted for 45% of total sales. In addition to English, German, and French, Coca-Cola advertises in more than 60 languages, including African Zulu. In 1969, Coca-Cola was sold in 135 countries, with profits of more than 120 million US dollars. "Business Week" magazine awarded the 1979 "Corporate Citizenship Award" to Coca-Cola. In 1983, Coca-Cola launched a caffeine-free health cola. In 1984, Coca-Cola became the designated drink for the Los Angeles Olympic Games, projecting a global image of "active, healthy and youthful". In 1985, Coca-Cola launched a new formula Coca-Cola. The new formula Coca-Cola was strongly protested by consumers, "Changing the taste of Coca-Cola broke my American dream." Under pressure, Coca-Cola relaunched the original formula Coca-Cola under the name "Classic Coca-Cola", and the sales of the new formula Coca-Cola continued to grow. In 1988, Coca-Cola’s profits reached $1 billion. According to a survey by Audits & Surreys, more than 500 million bottles of Coca-Cola are consumed every day in the world, of which 100 million bottles are consumed in the United States every day. Since sponsoring the 1928 Amsterdam Olympic Games, Coca-Cola and the Olympic Games have become a pair of companions. It is also Coca-Cola's tradition to use the Olympic Games for sports marketing and use integrated marketing to spread the concept of "sharing with the people." In 1928, Coca-Cola sponsored the Amsterdam Olympic Games with 1,000 boxes of Coca-Cola, beginning their journey of sponsoring the Olympic Games. 1960 Olympic Games in Rome, Italy. The Coca-Cola Factory in Italy specially published a record of Olympic songs.

1972 Munich Olympic Games in Germany Coca-Cola produced a program reflecting 17 commemorative winning moments in Olympic history. /p> 1984 The Coca-Cola Company donated US$1 million to help the International Olympic Committee establish the International Olympic Committee Museum in Lausanne, Switzerland, becoming the first company to sponsor the plan. 1987 Los Angeles Olympic Games Coca-Cola launched Olympic medals, which are currently worth more than $1,500. 1988 The official Coca-Cola medal center was launched. At the Seoul Olympics in the same year, Coca-Cola sponsored the establishment of two medal exchange centers. 1996 The Coca-Cola Company and the Olympic Committee renewed the then-longest Olympic global partnership agreement, extending Coca-Cola’s sponsorship of the Olympic Games until 2008. On July 13, 2001, the night when Beijing successfully bid for the Olympic Games, Coca-Cola China immediately launched a commemorative can for the successful Olympic bid. On July 13, 2001, the night when Beijing successfully bid for the Olympic Games, Coca-Cola China immediately launched a commemorative can for the successful Olympic bid. On August 3, 2003, the 2008 Beijing Olympic Games (Beijing Olympic News, Beijing Olympic Games Talk) emblem was unveiled. Coca-Cola China launched 1 million limited-edition commemorative cans with the new Olympic emblem, becoming the first top sponsor of the Beijing Olympic Games. Companies authorized to use the new Olympic emblem. 2005 Coca-Cola signed a global partnership agreement with the International Olympic Committee, which extended from 2009 to 2020, becoming the longest Olympic global partnership agreement signed between the International Olympic Committee and a sponsor to date