KFC once again applied for the Crazy Thursday trademark, but was officially rejected because this time the trademark involved beer beverages and convenience foods, and may be a duplicate of the previous application. KFC had previously applied for Crazy Thursday as a trademark for catering and accommodation, but this time it reapplied for a category that did not receive official approval. This is actually also a hot word on the Internet, which can be understood by consumers only with specific semantics.
Words, sentences or pictures that become trademarks must have a clear meaning. For example, people will know at a glance that the trademark expresses God. For example, the grandfather of KFC and the logo of McDonald's. For another example, if you want to open a clothing company, the text version of the trademark should have words similar to clothing, and the picture should also have something related to clothing, such as fabric or ready-made clothes. Therefore, applying for a trademark is still relatively difficult. Not any text or picture can become a trademark. This is also to regulate the trademark market and is not intended to fence off those who apply for a trademark. When there are some Internet hot words, many people want to seize the market and apply for trademarks, but there is no way to succeed.
From the above description, we can know that KFC International Holdings Co., Ltd. has actually obtained the trademark "Crazy Thursday", but it is not satisfied with the category of only catering and accommodation, so it wants to apply for other categories, such as beer and beverages. categories as well as food and convenience food categories. Only by having more categories will you have more advantages when operating. You can litigate and protect your own legitimate rights and interests when others use the trademark to operate this category. When it first started marketing, KFC didn't expect Crazy Thursday to be so popular, so it didn't apply for a trademark in advance.
This marketing concept is actually already familiar to many people, and it is widely spread in China. However, if new marketing methods emerge, Crazy Thursday may also be forgotten by people.