Wangjing Xiaoyao is a street barbecue snack, which originated from Wangjing, Beijing. Because of the pursuit of many media and stars, as well as the huge exposure of major social media, it is well known by the majority of diners.

"Wangjing Xiaoyao" has walked from the street to the roadside shop. It has been popular for many years. When the catering brand began to pursue refinement and high-grade, Wangjing Xiaoyao did the opposite, retaining the original street cultural characteristics, opening to more than 20 stores nationwide/kloc-0, and having its own position in the catering market.

The bustling Wangjing:

Connected to the Central Academy of Fine Arts, the artistic atmosphere of 798 is full of the noise of many well-known white-collar workers. Wangjing waist is deep in it. Simple tables, chairs and lights, a small waist, are their standard.

The roadside stalls at that time shocked the youth of a generation. Whenever night falls, no matter how busy students, vendors, white-collar workers, professors and leaders are during the day, as long as everyone sits at the small waist table in Wangjing and picks up a bunch, it means that there will be wine today and drunkenness tomorrow.

Time goes back to 15 years ago. Liu Chunli, the founder of Wangjing Xiaoyao, was surrounded by urban management, and the booth was filled with smoke at night. Until I met Cai Ming, the founder and CEO of Boloni. He is an artist, but he loves fireworks and gas appliance on roadside stalls. They hit it off and moved Wangjing Xiaoyao, who had been struggling in the street for eight years, to the backyard of Beijing-Kowloon Chaohui.

Up to now, there are more than 1000 barbecues of the same name, large and small, forming a barbecue IP. The real "Wangjing Small Waist" has stood firm in the long river of years.