In 1997, BBK was introduced into CIS (corporate identity system) by an international advertising company. Through long-term and continuous integrated marketing communication (a large number of TV advertisements were put in CCTV, the most powerful media in China, and a large number of print advertisements were put in various regional markets in China for a long time), and internationally famous movie stars Jet Li and Arnold Schwarzenegger were successively used as brand image spokespersons. As well as the strong support and sponsorship for social welfare undertakings and sports undertakings, the corporate image with a sense of responsibility and credibility has been recognized and praised by the public, the brand image has been deeply rooted in the hearts of the people, and the brand awareness and reputation have been rising.

A market survey conducted in p>1999 showed that BBK's brand ownership rate, no-tip first mention rate and future purchase intention in dozens of large and medium-sized cities in China were among the highest in the same industry.

In October p>2, BBK was recognized as a "famous trademark" by Guangdong Administration for Industry and Commerce.

in February p>22, bbk (DVD player, telephone) was recognized as "China famous trademark" by the state administration for industry and commerce.

in August, 23, BBK (DVD) was rated as "China famous brand product" by AQSIQ.

in January, 24, BBK repeater was rated as a famous brand product in China, and the "A" symbol was allowed to be used.

In May, 24, BBK won the DVD category "China Excellent Export Enterprise Award".

in April 25, bbk won the "25CCTV my favorite China brand".

in December, 25, BBK music center was awarded "national inspection exemption" by AQSIQ.