Precautions for brand name
A good brand name is like a business card, which makes people clear at a glance and unforgettable. So this is also the reason why people have made more efforts on brand names in recent years. The next thing to share with you is how to get a brand name.
1. To simplify
The brand name is too long to be remembered, and it is best to have a name of about 2 to 4 words. We should have our own uniqueness, not the same as other people's brand names, so that customers can feel the unique service.
2. Don't be too popular
Many people think that popular names are more grounded, closer to life and in line with the public's ideas. But the repetition rate of such trademark names is also relatively high. Therefore, when you take a trademark name, you must also have your own meaning.
3. Try not to use English words
First of all, using English words to register is not in line with our reading habits in China. Secondly, a single English word will be difficult to pass, and the examination of English trademarks will be very troublesome and cumbersome. Therefore, English words are generally not recommended.
4. Avoid using function words
When taking a trademark name, many people add some function words in order to make the name more pleasant and meaningful, but these function words will not increase the pass rate of the trademark, but will fail to register. So remember not to use function words when taking brand names.
5. Avoid similar names with other trademarks
The ownership of a trademark is determined according to the time of trademark registration. Therefore, when registering a trademark name, if the name is similar to other trademark names, especially some well-known trademarks, you need to bear certain legal responsibilities. Therefore, we should pay attention to this phenomenon when registering trademark names.
Method of naming a trademark
Many people are hesitant and have many questions when choosing a trademark name. Because I don't know how to take a brand name to prevent similarity and registration. So the next thing to share is the naming method of brand names.
1: Name by numbers
Ordinary people are sensitive to numbers, so we can use the association of numbers to increase customers' impression of the brand and make consumers have a deep understanding of the brand.
two: use the function of the product to get
use the function of the company's products to get the brand name, so that consumers can have a certain recognition and identity with the brand and the product. For example, 999 Ganmaoling Granule is used when you have a cold and a fever. For example, Qingyang dandruff shampoo is specially used for dandruff removal. Using the functionality of a product to name a brand can not only deepen customers' awareness of the functionality of the brand, but also leave a deep imprint on the brand in customers' hearts.
three: take the names or characteristics of animals and plants
Nowadays, many brands take brand names based on the names of certain animals and plants or the characteristics of certain parts. For example, the floor of the icon is taken by an elephant, which gives people the feeling that it is strong and firm, even if the elephant can't step on it, which makes people close to nature and gives people a very cordial feeling.
trademark name case recommendation
different industries have different trademark names, and the emphasis of trademark names is also different. So what I want to share next is the brand names of some industries, hoping that we can learn from them.
Clothing industry:
1: Uniformist
Nowadays, many companies need to wear uniforms to work. For example, sales posts need suits, and the clothing name Uniformer gives people a clear feeling. You can know at a glance what the clothing brand is selling, and the people you face are students or office workers. Concise and clear, the customer group is also very clear, saving a lot of time for customers in need.
Tea shop:
2: Mingding
Tea is a very old art left over from ancient China, and the historical record of tea in our country was as early as 3, years ago. Name the tea brand Mingding, which is fragrant tea and another name for tea, meaning that tea is fragrant and delicious. Ding Tong Ding means top-notch and top-notch. In ancient times, Ding brew tea was also used. Taking the brand name Mingding is to promote the tea culture, and to alert ourselves at all times to make the brand and quality of tea the best.
Science and technology industry:
3: New
Science and technology have changed our lives and made the times progress constantly. To name the trademark name of the science and technology industry Chuxin, Chuxin means beginning and initial meaning, and Novelty means innovation and creation. The first implication is that homophonic is the initial heart, and the extended meaning is that no matter when or what position, don't forget the initial heart. Second, we should warn employees that they should develop constantly and bring forth the new so as not to be abandoned by society and the times.
No matter what industry, a trademark name must have a specific connection with its own industry. So in the end, Xiaobian also sorted out some trademark names, hoping to help everyone. If you don't have ideas and inspiration, you can also find inspiration.
brand names of pharmacies:
Liangsheng, Jian 'an, Huimin, Yixin, Shun 'ankang
Wei 'an, Tianyou, Baibao, Hongyu, Jianfuyou
Huairen, Quanxin, Xiangrui, Yukang, Jishitang
Shuangxin, Kangmin, Huakang, Taikang and Dexinling. Huixiangyuan
Kuhong, Zengyu, Shengtai, Taixing and Jiahexing
Clothing brand names
Luoliang, Shanfu, Jiemi, MUBI, Kougeni
Panke, Kunbo, Pinyou, Linyu, Fangtiyang
Yunya, Guizhuan, Baimi and Hongshi.