The Chinese name of PNJ brand is American baseball.

PNJ is a brand of American Baseball Association, headquartered at 1624 Market Street, Denver, Colorado, USA. Brand products are diversified, including men's and women's clothing, children's wear, accessories, bags, watches, sunglasses, glasses, shoes and furniture.

a broad sense of "brand" is an intangible asset with economic value, and its differences are expressed by abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.

a narrow sense of "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is a general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing and regularizing the concept, behavior, vision and hearing. This system is also called CIS(corporate identity system).

brand and trademark:

trademark and brand are concepts in two different fields, which are easily confused. In daily work, many people mix these two terms and use them universally. Even mistakenly believe that the symbol marking the trademark has become a brand. If this is the case, then all trademarks registered in the industrial and commercial bureau can be called brands.

in fact, there are both connections and differences between them. China is a big trademark country, while China is a weak brand country. Among the 1 most valuable brands in the world, there are only a handful of China brands. It can be seen that trademarks and brands cannot be equated. They refer to the same thing from different angles, and they are closely related and different.

In life, many people often confuse these two concepts and think that a registered trademark becomes a brand. In fact, it takes a long and arduous process for a registered trademark to become a real brand, just like building the Great Wall of Wan Li.