Oriental Selection is actually the former New Oriental Online, and New Oriental Online was listed on the Hong Kong Stock Exchange on March 28, 2019, with the stock code 01797.

On March 14, 2023, the Chinese and English stock abbreviations of New Oriental Online Company were changed from "KOOLEARN" and "New Oriental Online" to "EAST BUY" and "Eastern Selection" respectively. The reason for the name change is that the company recognizes Shifting focus to live e-commerce can bring long-term growth potential to the group.

New Oriental Online listed shares sold ***164.5 million shares, of which 148 million shares were sold internationally, accounting for approximately ***90% of the total number of shares initially offered; the remaining 16.5 million shares were sold in Hong Kong. Public offering, approximately*** accounts for 10% of the total number of initial offering shares.

Dongfang Selection is a live streaming platform launched by New Oriental. Dongfang Selection creates, promotes and sells a variety of high-quality agricultural products through live streaming. Its interesting, informative and connotative live broadcast style, as well as healthy, delicious and cost-effective product selection, are deeply loved by consumers. In response to consumer demand, Oriental Selection has expanded its book categories and promoted and sold a variety of high-quality book products.

The development history of Oriental Selection

On December 28, 2021, New Oriental posted on the WeChat official account that it would launch a new live streaming platform "Oriental Selection" at 8 o'clock that night.

On June 16, 2022, the live broadcast of Dong Yuhui of Oriental Selection, a subsidiary of New Oriental Online, has become a hit recently, triggering widespread dissemination and discussion on social media.

On June 29, 2022, the number of fans in the live broadcast room of Oriental Selection officially exceeded 20 million, and it is still gradually rising.

September 2022, the application month for Oriental Selection, is the hometown Ming trademark.

On December 28, 2022, the number of Oriental Selection accounts increased from 1 to 6, the total number of fans exceeded 36 million, 52 self-operated products have been launched, and the total sales volume reached 18.25 million orders.

From July 5th to 11th, 2023, a special live broadcast event in Gansu will be carried out, and it will be live broadcast on the new version of Oriental Selection APP. This is also the first time that Oriental Selection has launched a live broadcast event on the APP.

On August 21, 2023, Oriental Selection has decided to enter Taobao Live, is forming a Taobao Live-related team, and has initially found product suppliers, and will start broadcasting as soon as the end of August 2023; August On the 24th, Oriental Selection announced that Taobao’s first “Oriental Pan Tao Fair” will be held on August 29.

Reference for the above content: Baidu Encyclopedia-Oriental Selection