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The Kappa brand was born in Italy in 1916. Its logo is two men and women sitting back to back.

Brand Story:

In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.

With the support of strong sponsorship activities, Kappa signed a contract to sponsor the Italian Juventus Football Club in 1981, and then successfully sponsored the U.S. national track and field team participating in the 1984 Los Angeles Olympics.

Extended information

Brand history:

1. Brand origin in 1916: Kappa’s predecessor was a company called calzificio Torinese that mainly weaved socks and sold them. , founded in Turin, Italy in 1916.

2. A new trademark born out of mistake in 1956: the factory that was bombed during World War II was rebuilt at a new location after the war. Due to the sharp decline in military orders, the company began to transform into supplying the daily consumer goods market.

3. An unexpected logo in 1969: During a swimsuit sample shoot, Maurizio Vitale accidentally discovered a sample photo, which showed a backlit silhouette of a man and a woman sitting back to back, and decided to use It serves as Robe di Kappa's logo.

4. Sports sponsorship in 2006: From 1998 to 2006, Kappa sponsored about 420 teams and individuals from 37 countries to frequently appear in sports events, involving multiple sports.

Reference materials

Baidu Encyclopedia-kappa

kappa-brand history