Starting from iPhone 7, Apple mobile phones have added a “Chinese Red” color scheme. In fact, this color is not specifically designed for China. Its real name is (PRODUCT)RED.

(RED) is a charity business project initiated by Bono, the lead singer of the famous band U2. Its operating mechanism is to cooperate with world-renowned brands to develop related Red products and transfer part of the profits directly to a project aimed at helping Africa. Global Fund to Fight AIDS.

To put it bluntly, it is to use the IP of well-known brands to successfully promote the new IP of (RED), and then (RED) through authorization. The brands achieve mutual benefit and mutual promotion by selling authorized products to achieve a kind of As for sustainable charity operations, it can be said that the (RED) model is very successful.

The logo of (RED) authorized products must contain the words () and RED, as well as eye-catching red elements. () usually contains the name or trademark of the cooperative brand, such as (GAP) RED, (MOLESKINE) RED. When it was Apple's turn, Jobs refused to put Apple in brackets anyway. He felt that this would fundamentally change the original look of the Apple trademark.

After both parties negotiated and took a step back, Apple’s (RED) cooperation products were unified as (Product) RED. This is also a special case in (RED) and reflects Apple’s persistence in the design of its own brand logo. .

On other official websites such as the US region, when purchasing a red product, it will be directly displayed as (PRODUCT)RED. In domestic regions, it will be displayed as "red", but the (PRODUCT)RED logo is also printed on the back of the phone.

To help fight the global COVID-19 epidemic, any (PRODUCT)RED purchased on Apple’s website will be donated directly to the Global COVID-19 Relief Fund, including the new iPhone SE. Previously, (PRODUCT )RED Fund donations are for AIDS only, and this round of donations to fight COVID-19 will run until at least September 30.