Current location - Trademark Inquiry Complete Network - Trademark inquiry - The name of the black and white label.
The name of the black and white label.
You mean the bar code, right?

Commodity bar code is an information mark composed of a group of bars, spaces and corresponding characters (Arabic numerals) arranged according to certain rules, which is used to represent the automatic sales management system of the store or the commodity classification code.

Why use bar codes on goods?

Commodity bar code is the basis of realizing commercial modernization and the ticket for commodities to enter supermarkets and POS scanning shops. In the scanning shop, when the customer pays in front of the cashier after purchasing the goods, the cashier can quickly input the numbers below the bar code into the computer as long as he takes the goods with bar codes and scans them gently on the platform equipped with a laser scanner. Through query and data processing, the machine can immediately identify the manufacturer, name, price and other commodity information, and print out the shopping list. This can not only realize the automatic management of sales, warehousing and ordering, but also let manufacturers know the sales information in time through the production, supply and marketing information system. At present, POS stores all over the world are developing at an alarming rate. In fact, bar code has become a necessary condition for goods to enter the supermarket. Commodity bar code is the only way for enterprises to improve market competitiveness and expand foreign trade exports. It is also a prerequisite to realize the automation of production and circulation, and it is also a technical guarantee for manufacturers to adjust their product structure in time. In recent years, many cities in China have documents stipulating that all goods without bar codes are not allowed to enter supermarkets. ?

How to use commodity bar code? ?

Commodity bar codes are generally printed on commodity packaging, or made into bar code labels and affixed to commodities. For small batch products, the bar code can also be printed on the adhesive and pasted on it.

Which goods are suitable for bar coding? ?

All retail commodities, such as food, drinks, cigarettes, local products, clothing, shoes and hats, medicines, cosmetics, toothpaste, soap, washing powder and other daily chemicals, books, films, blank tapes and other information chemicals, cultural and educational sporting goods, arts and crafts and toys, daily plastic products and daily rubber products, daily enamel products, tableware and drinking utensils, televisions, radios, tape recorders, refrigerators, toys.

The form and structure of commodity bar code

There are two forms of commodity bar code, namely standard code and abbreviation code. ?

Standard code:? A bar code consisting of 13 digits is called a standard code.

The standard code size is 37.29mm×26.26mm, the magnification is 0.80-2.00, and the interval is 0.05.

The 13 bit of the standard code consists of two situations:?

1. The bar code starting with 690,69 1 consists of 7 digits (country code+manufacturer code), 5 digits commodity code and1digit check code;

For example: 690MMMMM? PPPPP? c? (? Manufacturer code? Commodity code? Check code? )?

Second, the bar code starting with 692 consists of 8 digits (country code+manufacturer code), 4 digits commodity code and/kloc-0 digit check code; ?

Shortened code: Barcodes consisting of 8 digits are called shortened codes. Only when the standard code size exceeds 25% of the total printing area can the use of shortened codes be declared.

Shorten the code size to:? 26.73mm×2 1.64mm, magnification 0.80-2.00, interval 0.05. ?

The 8-digit shortened code consists of 7-digit commodity code and 1 digit check code. ?

For example: 69 ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× c? (? Commodity code? Check code? )?

The prefix code only indicates the members of the country (or region) coding organization that distributes and manages the manufacturer's identification code, and does not indicate the origin of the product. When you see the number string of bar code beginning with "690"-"695", you will know that the manufacturer of this product has applied for bar code in Chinese mainland. (Attachment: EAM member barcode prefix code? /tiaoma/zhishi3-9.htm)

The code is unique. It requires a commodity, a manufacturer or a country (region) to have only one code. Once the commodity items, manufacturers and countries (regions) are determined, they will never change. Moreover, a set of numbers in the barcode must be combined with the country (region), manufacturer and commodity. This commodity item code can ensure that the code identification of the commodity is specific and unique in a country (region) and even in the world. Although commodity bar code is widely used in modern commodity sales automation management, it often appears on the packaging or accessories of commodities at the same time with trademarks, which is closely related to trademarks. However, due to their different functions, their differences are also obvious.

(1) has different expression forms and tag contents.

Commodity bar code is a means to identify commodities with bars, spaces and corresponding characters, just to adapt to computer automation management as a means to distinguish commodities. These stupid numbers themselves and their positions do not represent any characteristics and specific information of the goods. ?

A trademark is a sign composed of words, graphics and their combinations, which is used to identify the producer or operator of a commodity.

(2) the purpose of use is different

Bar codes are mainly used to facilitate the automatic sales management of stores.

Trademarks are mainly used to facilitate consumers to buy goods.

(3) Different national authorities.

The State Bureau of Quality and Technical Supervision is in charge of the management of national commodity bar codes.

The Trademark Office of the State Administration for Industry and Commerce is in charge of the national trademark administration.

(4) Different legal characteristics.

Barcode is not exclusive, exclusive, timely and valuable. Generally speaking, any use of bar codes can only harm users themselves, and will not have direct infringement consequences.

Trademarks are exclusive, exclusive, timely and valuable. Counterfeiting another person's registered trademark, insinuating or using another person's registered trademark without the consent of the trademark owner will lead to infringement and bear legal responsibility.