What are the requirements and rules for nicknames for WeChat public accounts?

There are still rules and requirements for giving nicknames to WeChat public accounts, so do you know what the specific rules and requirements are? The following are the requirements and rules I bring to you about giving nicknames to WeChat public accounts. , hope it helps you.

WeChat public account naming rules

Before choosing a name, you first need to identify the subject of the public account and its industry positioning:

1. The name of the public account Who is the subject? Enterprise, media, organization or individual, etc. This will be used when selecting the public account type when applying for an account.

2. What industry should the public account target? Agriculture, animal husbandry, medical and health, information industry, food, clothing or other industries. Only by knowing this well can you better and accurately position yourself, and then you can better determine your core customers and precise groups.

Full guide on WeChat: [3] How to name a public account

After finding your industry positioning, you need to really think about who is my core in this industry. Customers, such as my products and services, are the type of people who will use and buy them; or in other words, which type of people my strategic goals will target in the future. Only by knowing these things can we grasp the direction of naming. For example, in the health category, name it "Micro Health" and so on.

Complete guide to WeChat: [3] How to name a public account

After the general direction of naming is settled, start naming the public account. For example, after choosing a name, you need to confirm whether anyone else has already opened a public account with the same name. If so, it is best to change it to a new one, otherwise it will not be easy to attract attention. Okay, pick up your phone, log into your WeChat, search in WeChat, and verify it.

A complete guide to WeChat: [3] How to choose a name for a public account

During the naming process , the following should be avoided as much as possible:

1. The longest WeChat name is 13 characters, preferably 4-8 characters, not too long or too short;

2. The WeChat name can only be modified once a month, and it is best to confirm it for the first time. Do not modify it again in the future. This will affect the attention and number of fans, which is very detrimental to the brand;

　3. A personalized name will attract attention, but do not use uncommon words as the name of your public account. This is very detrimental to your search ranking;

4. Do not use names that may cause ambiguity;

Complete guide to WeChat: [3] How to name a public account

The following are summarized based on the previous points and combined with other information. I hope it can be used as a reference:

　1. Name according to industry positioning: such as WeChat Health, etc.;

　2. Call the person by name: directly use the company name or service or product name as the name of the WeChat public account, for example, Tmall, Durex , Dianping.com, Nine Points Magazine, etc.

3. Image naming method: a method of visualizing a company or service products. It can visualize specific things or abstract things through personification, metaphor and other techniques. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible

4. Functional and practical method: This form can directly combine the purpose of the public account with Show your services and let users know more about your platform. For example, hotel assistant is used to book hotels, etc.

5. Question-based naming method: Name the name in the form of a question to gain interest from followers. For example, what can the public watch tonight and what can make money for the public. They respectively told users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.

Complete guide to WeChat: [3] How to name a public account

6. Alternative naming method: This type of public account is generally for: fresh, fun, interesting, and informative , there is a certain way to go. If you want to work in the comedy and entertainment genre, consider it now.

For example, gossips on WeChat public, Mac tips on WeChat public, selected cold jokes on WeChat public, etc.

7. Encyclopedia naming method: The encyclopedia naming method has a wider range of names, but it is better to be well-known. There is another advantage: maybe through this, you will get a lot of fans in WeChat search. For example, encyclopedia of embarrassing things, encyclopedia of healthy life, encyclopedia of fashion life, etc.

8. Other naming methods: For other naming methods, consider starting from life, region, etc. that are familiar to you. You can also refer to the Baidu Index, which shows people's attention to certain events or issues. Of course, there are many naming methods. For example, the company name can also be based on region and industry, such as Xi'an car beauty and so on.

Complete list of WeChat public account names

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The most popular WeChat public accounts

News WeChat

Secret secrets of unofficial history

Daily selections

Global hot spots People

China News Network

China High Speed ??Traffic Broadcast

Nandu Weekly

Voice of China

Southern Weekend

Financial WeChat

Wealth Management School

Things in the workplace

CCTV Finance

Financial Headlines

Wall Street Insights

Financial Journalists Circle

Entrepreneurship State

Entrepreneurs

Technology WeChat

Premium mobile apps

Things about the Internet

One hundred thousand cool facts about computers and mobile phones

36氪

DoNews

Geek Park

Pregnant peak

ZEALER subscription account

Reading WeChat

Intensive reading

Share the essence

Meitu Zhi

Past Stories

Elephant Guild

Positive Energy

Han Han ONE? Literature and Art Life

Ants in the workplace

Funny WeChat

Funny video cat

Selection of cold jokes

Global hilarious short films

Fun WeChat

Love strange and interesting things

Reveal the weaknesses of human nature

Visual history

Surprise

Petal Network

Hummingbird Network

4399 Games

Popular Mini Games

Beauty WeChat

Goddess Club

Little Wet Girl

Lai Feng

Meiyuan Pavilion

MOKO Mei Kong

Beauty Underwear Show

beautyleg

Rosixiezhen

Fashion WeChat

Fashion COSMO

Poster Network

Mogujie

　Beauty Talk

　1626 Trend Selection

　YOHOCN

Men's Clothing

Business Style

Life WeChat

Life tips

Food, clothing, housing and transportation

Animal world

Kitchen

Pet China

Dianping.com

Tubatu Home Decoration

China Weather Network

Health WeChat

Love Yoga Love life

Kiss baby

Tencent Health

Seek medical advice

Eat every day

Healthy life Encyclopedia

99 Health

39 Health

Travel WeChat

Global Travel

p> Bread Travel

Sixteen Chapters

Youya Travel Network

Qiongyou

Ctrip Travel Network

Same as Cheng

Qyer.com

Sports WeChat

Global Car Magazine

Hupu Football

European Football Forum

　CNTV Sports Channel

Sports Express

Manchester United Fan Network

Sohu Sports

NBA

　Audio and Video WeChat

Love Movies

Youku.com

V Movies

Mtime Time Network

Xiami Music Net

QQ Music

iQiyi

Douban Movies

Education WeChat

Blessings

Parenting Guide

New Oriental

Tencent Children

College Entrance Examination Network

BabyTree Parenting Network

Guide to raising a daughter

The most powerful brain

Brand WeChat

Xiaomi mobile phone

Zhenghe Island

Wanda Group

Durex

Love novels

Starbucks China

Autohome

5DS Smart Work

Shopping WeChat

Gifts are here

Vipshop

Suning.com

Jingdong Mall

Lefeng.com

No. 1 store

Amazon

Wanbiao.com

Star WeChat

Tencent Entertainment

Care for the Gossip Growth Association

Serious Gossip

Bazaar Entertainment

Korea me2day

Sina Entertainment

Entertainment industry pick-ups

National talent scouts

Celebrity WeChat

Diaoye

Wu Xiaobo channel

Zhan Hao

Luo Ji’s Thoughts

Barbarian Digest

Lao Zhou’s Lecture

Gui Jiao Qi

Financial Gossip Girl

Tips for changing the name of WeChat public account

1. The WeChat public account has not been verified yet

(1) If your WeChat public account has not been verified, no matter Whether it is a service account or a subscription account, as long as you apply for WeChat certification, you can get an opportunity to modify the name of the WeChat public account. However, WeChat certification requires a certification fee of 300 yuan, and the name of the WeChat public account to be modified must comply with the name of the WeChat public platform. Naming rules.

(2) As for the naming rules of the WeChat public platform, I am not very clear about it. This is determined by the WeChat backend.

This method is only used if the account has not been authenticated. If the WeChat public account has been authenticated and you want to change the name, you need to refer to the following method

2. The WeChat public platform account has been authenticated Pass

If you have successfully applied for the WeChat authentication service on the WeChat public platform and need to modify the name of your public account, you need to prepare the following information first:

(1), Public account (QQ number/email);

(2), the original ID of the public account (you can view it in the public platform? Settings? Account information); (3), the original public account name;

(4). The public account name that needs to be set;

(5). The naming method and corresponding information based on the new public account name

Reference to the naming method based on the public account name The picture below

The latest method of modifying the nickname of the WeChat public platform account

(6), ID card photo of the public account operator (requires front and back photos of the operator’s ID card at the time of registration, You must be able to clearly see the ID number, photo on the ID card, etc., and a copy of the operator’s ID card is also acceptable);

(7) An official letter applying to change the name of the official account (required Stamped with the official seal of the company), please refer to the figure below for the official letter template and how to fill it out:

The latest method of modifying the nickname of the WeChat public platform account

(8) If it involves trademark modification or company name change, you need to Provide scanned copies of the trademark registration certificate, corporate industrial and commercial business license, and organization code certificate.

a. If the modified public account name contains both a trademark and the company name's main font size, the company's main font size must be placed before the trademark, so the modified official account must be carefully thought out, otherwise Tencent If the customer service fails the review

b. If a trademark is involved and the trademark is held by the company, only the trademark registration certificate is required. If the trademark is held by another company or individual, both the trademark registration certificate and the trademark registration certificate are required. A copy or scan of the certificate, and a trademark authorization letter is required, and the trademark registration certificate must also be stamped with the company’s official seal

After preparing all the information, contact Tencent’s customer service and tell her You need to apply to change the name of your public account. When she asks you for relevant materials, just send them to her online. Tencent's relevant staff will further review whether you comply with the WeChat public account naming rules. After verification, it will be sent to her within 3 days. We will respond to your review results within working days (excluding weekends and statutory holidays).

3. Modifications in other ways

It is estimated that the public account modifications in other ways cannot be modified, so you can only apply again and fill in the public account name with the name you want to modify.