Category: Education/Science>>Science and Technology

Analysis:

"Golden Phoenix Braised Chicken" first started in 1908, when a pair named Ma Hongchang *** The couple opened a Majia chicken shop on Daqiao Street in Shijiazhuang. They used a unique production process, coloring and frying the chicken with honey, and cooking it with a secret recipe of traditional Chinese medicine. The braised chicken has a unique flavor. Although the shop was small at that time, the business was extremely prosperous. Whenever the steaming braised chicken was served, the shop was always crowded with customers. Because demand exceeds supply every day, customers who arrive late often cannot buy it.

"At that time, it was just called Daqiao Street Majia Chicken, and the store was also called Daqiao Street Braised Chicken Restaurant." According to the successor of Jinfeng Braised Chicken, it is now the meat branch factory of Shijiazhuang Luoshanqi Food Co., Ltd. Chang Ji Ruixue introduced that the auxiliary ingredients for making braised chicken are composed of eighteen spices, and these eighteen auxiliary ingredients have dual properties. They are both spices and Chinese herbal medicines. They all have their names in the "Compendium of Materia Medica", so they have certain pharmacological effects. and health care effects. "Although it has changed several times, the century-old soup is still used until now. The soup is made clear every day, the floating oil and slag are removed, and new ingredients are added. The recipe is a secret recipe. It has been passed down alone in the past, and the dregs removed have to be burned with fire. Even if Nowadays, only a few people know the recipe, and a dedicated person is responsible for the ingredients when making it, and others avoid it."

According to Ji, there is also a "stolen theory" in it, and the legendary founder is one of the founders. In the beginning, he worked as an apprentice in a chicken shop. Later, he refused to be inferior to others and innovated the secret recipe for making chicken that he had secretly learned. Then he founded a new school and created his own "Majia Chicken". "Due to the age, there is no evidence for this statement."

Majiaji has always adhered to the workshop-style production method of front store and back factory. After the public-private partnership in 1956, it was placed in Shijiazhuang. City Food Company. "Business was also very prosperous at that time. Citizens had to get up early and queue up to buy chickens. Many out-of-towners who came to Shishi on business trips also wanted to bring back one or two as gifts for relatives and friends." According to Ji Ruixue, later, Daqiao Street was renovated. In 1983, the old shop moved from its original location to Nanma Road. Due to its unique craftsmanship and long history, it was renamed "Old Braised Chicken Shop". "At that time, we merged Daqiao Street Ma's Chicken and Yongxin *** Chicken, and combined their advantages to establish *** Braised Chicken Processing Factory."

In the early 1980s, Ma's Chicken The chicken operators designed "Jinfeng" as a trademark and officially registered the trademark of Jinfeng Braised Chicken in 1984. "The golden phoenix means 'the golden phoenix flies out of the chicken coop'. I hope that like the phoenix, it can be reborn, allowing time-honored brands and old products to walk out of the stone gate, rush out of the country and be reborn."

Majia Chicken Shop has inherited the The traditional craft of roasted chicken in my country relies on its own quality and good reputation, but the manual workshop-style production method in the past also restricted its further development. Therefore, the operators of "Jinfeng" Braised Chicken inherited the tradition of the time-honored brand and improved the processing technology. They designed a special stainless steel sandwich pot to replace the original large iron pot, and changed the open flame heating to steam heating. The product structure also changed from In the past, the single variety was changed to more than ten kinds of products, such as braised chicken, roast chicken, fragrant chicken, baby chicken, roast duck, etc., and vacuum packaging was introduced, which extended the product storage period from the original 2-3 days to 90-180 days.

Today, the Jinfeng Braised Chicken Factory has moved to Shijiazhuang North Second Ring West Road. The old braised chicken shop has been rebuilt and renovated many times. The store environment has been greatly improved, and the sales outlets have also changed from the original braised chicken shop. The Jilaodian family has expanded to more than 200 outlets in major supermarkets and small and medium-sized shopping malls in the provincial capital. After leaving Shijiazhuang, the sales network expanded to surrounding areas and Baoding, Taiyuan, Beijing and Tianjin, and was also exported to Japan.

Dezhou Braised Chicken, Daokou Roast Chicken, Fuli Jixiang Chicken, Shanghai Baizhan Chicken... these time-honored chicken-making brands with strong regional flavor have now begun to "travel southward, northward, and everywhere" and are making progress for themselves. While seeking greater space for development, it also has a certain impact on local "colleagues": maybe the local residents are no longer "cold" to the tastes they are accustomed to, maybe the foreign monks are really good at chanting sutras, and sometimes You will find that time-honored brands with plaques from other places are more popular than local time-honored brands with the same products.