Which trademark agency is reliable? Currently, companies, especially some small and medium-sized enterprises, need to register trademarks. Since the need to register a trademark is small and they do not have knowledge about trademarks, they usually entrust a trademark agency to register, which is more reassuring and easier.

How does a company choose a trademark agency?

Generally speaking, companies can investigate from three aspects: the qualification level of the trademark agency, service content and fee standards. The actual situation is as shown in the figure:

(1) Qualification level of trademark agency

First, the company must investigate the qualification level of the trademark agency to determine whether it is possible to "blackmail" The actual indicators of "agency" or "black intermediary" are as follows:

1. Reliable qualifications

Generally speaking, if a reliable and legal trademark agency company registers with the Trademark Office, the company can Check the agency’s filing information on the Trademark Office’s official website to prevent being deceived.

2. Distribution model

Today, there are two key types of organizations that can provide trademark agency services, namely offline traditional agency companies and online new agency platforms. The difference between the two is:

a. Offline traditional agents: Most of them adopt the direct sales model (that is, the agents belong to institutions). Generally speaking, they are well-known in the local area, have limited service scope, large total number, opaque prices, after-sales service, and trademark agency service levels vary greatly. Some are particularly reliable, and some are particularly pitfalls. It is not easy for companies to find more reliable ones, and it is not easy to complete.

b. Online new agency platform: Under the agency mode, some are direct and some are crowdsourcing (that is, the agent belongs to other trademark agencies, but enters the trademark agency platform for service consultation in the name of the trademark agency platform) ), the advantage of this platform is that prices are generally transparent and the actual prices and after-sales service terms are clear, but the service specifications under the crowdsourcing model are usually not uniform, and companies should pay attention.

In contrast, the self-operated model is more reliable than the crowdsourcing model. The agency itself can conduct strict centralized and unified management of its trademark agents to ensure a higher level of service.

3. Total number of agents

Generally speaking, the total number of trademark agents of a trademark agency company can also directly reflect the overall level and market reputation of the agency. If conditions permit, the company should first choose a trademark attorney with a long practice history to help it.

4. Number of trademark applications

The number of trademark applications refers to how many companies entrust the agency to apply for trademark registrations within a certain period of time (usually one year). It can also directly reflect the number of trademark applications. The popularity of the organization and how many companies recognize its service consulting in the market.

5. Preliminary examination pass rate

If you apply for registration of 100 trademarks, and only 50 are based on examination, then the funds for the other 50 trademarks will be in vain, and the preliminary examination pass rate is only 50%, which is actually a particularly low success rate. This can only reflect that the agency and its trademark attorney are not professional enough, so the initial pass rate is also an indicator that companies need to pay attention to.