Automobile knowledge: the automobile culture of brand knowledge
In p>1886, the world's first recognized automobile was manufactured, and in the long automobile history, it was the most successful and the oldest-Mercedes Benz.
1. Names unrelated to automobiles
As we all know, many large foreign manufacturers habitually use the names of their founders as factory names. In the early days, Karl Ben Ci founded Mercedes-Benz Company, and Daimler and Maibakh * * * founded Daimler Automobile Company. So who is Mercedes? At that time, Austrian businessman Emile bought a large number of parts from Daimler to assemble a racing car, so he named his assembled racing car after his daughter Mercedes. This racing car did bring the expected effect to Emile, just as the representative of Mercedes in Spanish was lucky and won the championship one after another. Two years later, inspired by this, Daimler Automobile Company named the series of products Mercedes, and then Mercedes-Benz merged with Mercedes, which made Mercedes-Benz inherited for a hundred years.
2. Smart product ideas from Swatch designers
The earliest ideas of Smart series models owned by Mercedes-Benz came from Nicolas Heyek, the founder of Swatch (a watch brand). The initial cooperation began with Volkswagen in July 1991, but in 1993, the new Volkswagen CEO Piech ordered the termination of the cooperation, and Heyek began the journey of finding partners, just as Mercedes-Benz wanted to take this opportunity to revive its 1982 mini-car plan, and the two companies hit it off. S stands for Swatch, m stands for Mercedes, and art stands for the artistic spark of company cooperation. C in the LOGO stands for compact, which is MCC(Micro compact car), a cooperative company between swatch, a manufacturing company of Smart, and MCC (Micro Compact Car), and the arrow indicates the meaning of Forward thinking, which complements the product slogan of Smart, Open your mind. The first model, Smart city, was released in 1998, and was later renamed as fortwo. However, the car did not adopt the hybrid system proposed by Heyek. In 2, swatch Group announced the total divestment, and the 6-year-old man gave up his dream trip for the future mini-car.
3. Interesting light strips
There is an obvious phenomenon in the headlights of mercedes benz c, E and S. The number of light strips is divided from 1 to 3 according to the level. It is really satisfying that the more consumers spend, the better the luxurious visual experience will be. Of course, this does not include A-level, which may be related to its status as an entry-level luxury brand ...
After reading the story of Mercedes-Benz, let's talk about automobile culture. Automobile culture is the spiritual wealth and material wealth created by human beings in the process of social and historical practice, and it is the spiritual connotation of human behavior.
1. Automobile culture
In the practice of manufacturing and using automobiles, a set of behaviors, customs, regulations and values have been formed, which constitute automobile culture. Automobile culture takes automobile products as the carrier and combines with them, which affects people's ideas and behaviors. In the design, production and use of cars, from the appearance to the interior, from the style to the quality, it has deeply laid a cultural imprint.
after a hundred years, cars have formed rich cultural connotations. Automobile history is a mirror of civilization, which reflects the rise and fall of human society, people's pursuit of living environment and people's transformation of the environment. The automobile in its infancy is a symbol of power, status and wealth. It is only in the era of mass production by assembly line that the automobile becomes a consumer product acceptable to the general public. The ideology and lifestyle of civilians are also integrated into cars, which lays the foundation for the formation of automobile culture.
automobile technology is the material basis for building and developing automobile culture, and the development of automobile technology reflects people's requirements for quality of life. If the ecological balance and sustainable development are required, it is hoped that automobile manufacturers can produce energy-saving and environment-friendly cars.
world-famous automobile manufacturers and famous people play a direct role in forming automobile culture, and they endow automobiles with performance, quality and connotation. Enterprise culture and product brand culture of automobile manufacturers are important contents of automobile culture. It can be said that among many products, automobile brand trademark is the most cultural connotation. Automobile manufacturers have designed their brand names and logos with great ingenuity, which embodies the corporate culture and spirit. There is a close relationship between automobile and society, and automobile culture is an important part of social culture.
The "people-oriented" design concept makes people pay full attention to the social environment on which human beings depend. While cars bring convenience to human beings, they also bring social problems such as environmental protection, energy and road safety. At the same time, people are constantly exploring and forging ahead, inventing new technologies and developing new energy sources to solve these problems.
The car is a flowing landscape, which brings people colorful cultural life, and the car culture will constantly influence people's lives with its rich content and unique charm. Such as: stamps, car logos, advertisements, classic cars, RVs, modified cars, film and television dramas, games, etc.
second, the nationality of automobile
The concrete embodiment of automobile culture is mainly the design concept reflected by the automobile itself, and the design elements contained in it are actually cultural elements. Cars in the United States, Germany, Britain, France, Italy, Japan and South Korea have different design results because of their different cultural elements. When these elements are cast into cars, they show different cultures.
the automobile has been integrated into human life, and it shows different personalities due to the differences of human life customs and national culture, and the nationality of the automobile is the most distinctive personality of the automobile. "There are no two identical leaves in the world", and so are cars. It can be said that each car has its own characteristics, and the cars produced by each country also have some characteristics of their own countries.