Can the Tmall store change its trademark? Generally speaking, Tmall flagship stores are not allowed to change their trademarks during operation. This is also clearly stipulated in the rules of Kaimao. Unless the store you operate is a specialty store, you can add other brands and then authorize it to change the trademark. If it is not a specialty store, you need to communicate with Taobao Mall and try to get permission to change the trademark.

Everyone who has opened an online store knows that Taobao Mall will require merchants to provide a trademark processing notice when opening a store. If merchants want to change their logo or trademark after registration, they need to follow Taobao Mall’s regulations. Determined by the settlement agreement signed with the platform.

If the platform allows merchants to change their trademarks after communication and negotiation, then the change must follow the normal trademark change process.

First: Merchants must prepare documents and materials required for trademark replacement in advance

1) An application for trademark replacement (in written form, formal writing format, Just add the official seal);

2) The identity document of the person applying to change the trademark (a copy of the company's business license and personal identity document, all need to be stamped with the official seal);

3) If it is not handled in person but by a client, a document of the client needs to be stamped and signed with the names and fingerprints of the receiver and the client, and then the ID card of the handler must be submitted in the acceptance hall. The copy also needs to be stamped with the official seal;

4) If you apply to change the registrant, you must provide a change certificate issued by the registration authority, accompanied by the official seal. (If it is a foreign company and has foreign language, a Chinese translation version of the document stamped by a translation agency must be added)

Second: Submit an application for trademark change

1) After preparing the documents, the applicant can directly go to the trademark registration hall to handle the trademark change business, submit the application business at the acceptance window of the trademark registration hall, and the staff at the window will verify the relevant documents.

2) If you entrust a trademark agent to handle the matter on your behalf, an agency document will be added and this agency document will be sent to the Trademark Office for review.

3) Payment will be made after passing the review. A fee of 500 yuan per time is required to change the trademark. If the agency entrusts the trademark to handle the matter on its behalf, a part of the agency fee must be paid.

4) The Trademark Office will verify the application, and the review will be based on standard laws and regulations. After everything is passed, a certificate of change of the registered trademark will be issued and announced.

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