The logo of the Seven Wolves is a black wolf.
The Septwolves brand was founded in 1990 and is a pioneering brand in China's men's clothing industry. Main business scope: R&D, design, manufacturing and sales of clothing products and clothing raw and auxiliary materials, processing of machine embroidery products and printing, property management, house leasing, sales training, sales consultation, interior decoration, building materials, Wujijiaodian, Department store sales, computer software and hardware services, foreign trade, investment in manufacturing, wholesale and retail industries.
Extended information:
Business philosophy:
1. Design-oriented
Septwolves insists on using market consumption information as the entry point for research and development , taking customers' consumption motivations as the source of inspiration, combining the company's classic concepts and the development trends of international popular culture, and combining it with the latest technology to create products that are in line with customers' interests and meet their material and psychological needs.
Septwolves brand clothing is mainly designed independently, and the design team is composed of outstanding designers from the UK, Italy, Hong Kong, mainland China and other parts of the world.
2. Focus on R&D
Septwolves owns the domestic first-class Jinjing Industrial Park in Fujian covering an area of ??120,000 square meters.
Always insist on providing consumers with international quality products. Adopt lean production and follow the path of internationalized and efficient production to further enhance the competitiveness of Chinese clothing brands on the international stage. In the Septwolves Industrial Park, there are domestically leading product testing centers and high-tech laboratories to conduct continuous research and development of fabrics, patterns, processes, etc., to create high-quality and international-level products.
In 2007, the China Fashion Color Association awarded the "China Fashion Color Association Men's Wear Color R&D Base" to Septwolves.
3. Quality first
Septwolves always insists on allowing consumers to purchase international quality products at the right price.
Septwolves cooperates deeply with international advanced production companies to select the highest quality production lines to ensure that quality management is integrated into every step and carefully controls every process. Starting from the use of qualified raw materials in the research and development stage, quality control is introduced, including the entire process of research and development, design, material selection, production, packaging, warehousing, distribution, display, sales and insurance, and service.
Focus on strengthening the early and mid-term quality guidance and control of raw material and garment production, full-process control, and full-process control of the product quality of outsourced manufacturers. Reached strategic cooperation with top international fabric suppliers.
4. Brand building
In terms of brand communication, Septwolves has been committed to the innovation of marketing models for many years. In 2003 and 2005, the Seven Wolves teamed up with the "Real Madrid" China Tour twice, becoming the leading successful sports marketing case in the country. This cooperation also set a precedent for the marketing method of Chinese men's clothing brands.
In addition, Septwolves is also committed to the inheritance and promotion of cultural values. It has joined hands with the Peking University Television Research Center to establish the Septwolves Peking University Cultural Fund and organize cultural forums. The themes of these forums are continuously extended from the fields of culture, art, China, media and other fields, becoming the best among cultural forums.
Septwolves has always been committed to building a brand that represents classic, fashionable and high-quality connotations and has a positive value proposition. Through multi-dimensional, multi-level, and constantly innovative brand promotion, customers can be reminded of the lifestyle they yearn for, representing the spiritual pursuit of China's development in the new era.
5. Innovative retail
Actively explore new retail models, use technology, and combine social cross-border to bring consumers high-quality shopping and after-sales experience. Since 2007, Septwolves has opened a number of large-scale flagship stores and lifestyle stores across the country. In a variety of stores with different styles, Septwolves integrates traditional men's clothing, men's clothing, family clothing, home furnishings, etc.
Comprehensive interpretation of all aspects of modern men’s life, and ultimately showing a male image with multiple temperaments such as gentleness, loneliness, hero, leader, etc., and the construction of terminal channels to set off the connotation of the brand.
6. E-commerce development
Septwolves pay close attention to the development of new channel models and actively explore the development path of e-commerce. Established the official flagship store of Septwolves Tmall, and cooperated with IBM Wuxi Cloud Computing Center to explore the construction of its own e-commerce platform Wolf Valley. Since the start of Double Eleven, sales have ranked among the best in the same men's clothing category year after year.
In October 2014, the wolf totem ultimate shirt was officially released, opening a new model for the operation of the Septwolves ultimate single product platform. The project won the "Golden Wheat Award", the "Oscar of e-commerce" in the same year.
7. Improve logistics
Septwolves has established a fast, standardized and efficient ERP system and logistics system, and built an accurate and safe modern clothing enterprise management system based on digital technology. Starting from the overall value chain of the company, we will enhance the overall value of the value chain, shorten the market response cycle, enable customers to enjoy the company's services in the shortest time, and improve service efficiency.
As a leading clothing company in the industry, Septwolves has cooperated with IBM and ORACLE to comprehensively improve the informatization of enterprise management and greatly promote the development of Septwolves' e-commerce business. Continuously optimize processes to keep business flow and management processes in a controlled and smooth state, improve overall response speed and efficiency, and improve customer satisfaction.
Baidu Encyclopedia-Fujian Septwolves Industrial Co., Ltd.