Purchasing a Tmall store requires store purchase fees, store deposits, annual technology fees, trademark transfer fees, and platform service fees. 1. Tmall store fees: This fee is definitely indispensable for buyers who transfer Tmall online stores. 2. Tmall store deposit and technical annual fee: Tmall store must have a deposit, the deposit is between 50,000 and 100,000. 3. Trademark transfer and purchase fees: Buyers have to pay certain trademark transfer fees during the process.

1. What are the handling fees for purchasing a Tmall store?

1. Tmall store fees

As we all know, this fee is definitely indispensable for buyers who transfer Tmall online stores. Different store types, Product categories and reputation levels of Tmall stores.

The price of flagship stores is more expensive than that of specialty stores. Take the home wear category as an example. The average flagship store is 80,000, while the average specialty store is about 45,000. The price of specialty stores and specialty stores It's almost 45,000.

However, annual fees and service fees are not included. The specific actual transaction price will definitely have a certain price fluctuation range, but it is generally not very large. Of course, the specific price is still determined by the seller.

2. Tmall store deposit and technical annual fee

Everyone who knows Tmall store knows that Tmall store must have a deposit, the deposit is between 50,000 and 100,000. The specifics also depend on your category.

The amounts of different categories will also be different, so everyone must understand clearly beforehand to avoid misunderstandings.

3. Trademark transfer and purchase fees

The transfer of Tmall transfers the company and the trademark together, and the buyer has to pay a certain trademark transfer fee during the process.

At the same time, you should also pay attention to whether the trademark is an R trademark or a TM trademark. If it is an R trademark, it has been registered with the Trademark Office. Such a trademark is also relatively valuable.

4. Platform service fees

Transactions on the Tmall transfer platform require a certain service fee to be paid to the platform. Of course, some people may choose to trade stores privately because they are greedy for cheap. , but this requires taking a lot of risks, which may cause serious damage to funds.

2. What does product promotion expenses include?

1. Direct marketing expenses: salaries, bonuses, travel expenses, training expenses, communication expenses and other related expenses of direct sales personnel.

2. Promotion expenses: costs of advertising media, printing costs of product manuals, costs of awards and exhibitions, salaries of the promotion department, etc.

3. Warehousing costs: rent, maintenance fees, depreciation, insurance, packaging fees, inventory costs, etc.

4. Transportation costs: mainly shipping costs. If it is transported by own transportation, depreciation, maintenance fees, fuel costs, license taxes, insurance premiums, driver salaries, etc. must be calculated.

5. Other marketing expenses: salaries of marketing management personnel, etc. These costs, together with the company's production costs, constitute the company's total costs and directly affect the company's economic benefits.