The positioning of symbolic image is very important for enterprise organizations, social organizations and commodity brands. People always understand the real environment through different symbolic images, have different understandings of enterprises, organizations and brands, build an understanding framework for images, and form a meaningful world in this understanding framework. Symbolized image positioning is to carry out strategic planning and system design for the distinct symbolic concept demand. Through the analysis of the core concept value of symbolic image, we can tap the interests of consumers and seek the difference and uniqueness of the image.

I think we can position the symbol image from the following aspects:

1. You can put a vivid concept on the enterprise goods or services themselves. We analyze the objects involved in the symbolic image, that is, the inherent quality, use function, use mode, consumption feeling and other characteristics of the goods themselves, and look for the most integrated and suitable unique concept positioning, so that consumers will feel that there is no symbolic image of similar products, thus having their own unique demand value.

2. You can mark the image from the characteristics of consumers. The actual benefit of trademark image to consumers is naturally to meet people's material and spiritual needs. Doing this does not mean that the symbol image can be favored by everyone. In the fierce competition environment of commodity market, the industry is becoming more and more mature, and the intrinsic properties of commodities are becoming more and more homogeneous. Many enterprises in the market are producing the same products, which will also bring the same benefits to consumers.

3. Considering from the cultural context of enterprises, each enterprise has its own cultural context, and there are some differences. Cultural context can be used as the theme, and symbols can be used to show it. Consumers can also be moved by this, winning the psychological resonance of consumers, thus allowing consumers to remember the brand of enterprises and make them famous.

4. The concept of place name image from local regional cultural characteristics. The so-called local regional cultural characteristics of logo image refers to giving regional cultural connotation in concept positioning, so that logo image has distinctive local cultural characteristics.