At this point, whether in domestic e-commerce platforms or foreign e-commerce platforms such as Amazon, there is basically zero tolerance for counterfeit and shoddy products. Any goods sold on Amazon platform must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods. If someone complains about selling fakes on Amazon platform, they will face the risk of the store being blocked.

2. Infringement of intellectual property rights

On the Amazon platform, it is the seller's basic responsibility to ensure that the goods sold are legal and authorized by the property owner. If you can't do it, you will face the situation that your account will be stopped. Amazon sellers should abide by four types of intellectual property rights: copyright, trademark right, invention patent right and design patent right. If you don't want your account to be blocked, the seller must avoid illegally manufacturing, copying and selling imitations and fakes.

3. Sell products that Amazon prohibits from selling.

Products that Amazon explicitly prohibits from selling can't appear on the platform, and products that restrict sales need Amazon's approval to be sold. Many products need to be certified by authoritative organizations before they can be sold in Amazon. Such as medical equipment, toys, etc. , you need to obtain documents approved by relevant institutions. If Amazon's banned goods are illegally put on the shelves, they will definitely be dealt with by the title, so the seller must abide by the relevant regulations to avoid getting into trouble.

Manipulate comments

The quality of reviews has a great influence on a product or even a shop. In Amazon's official explanation, the factors that affect the star rating of reviews include the review time, the number of reviews, and whether it is a real product purchase. Many sellers use unfair competition to change comments by manipulating influencing factors. This behavior is called swiping a bill in China, which is a taboo on Amazon platform. Once found, directly suspend sales.

5. Amazon account is not performing well

Amazon will set four performance standards for sellers: order defect rate (ODR), pre-delivery cancellation rate, late delivery rate and effective tracking rate. If some indicators of the seller's account do not perform well, you will receive a warning from Amazon. At this time, the seller needs to pay special attention. If the seller's performance is still unsatisfactory for a long time or the seller has not made any changes, then the risk of being banned is considerable.

6. Store Association

In order to ensure fair competition among sellers and improve the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same website. Determining account association means that Amazon obtains seller information through technical means and determines that multiple store accounts belong to the same seller by matching related factors. For example, ISP address, same computer, same office or home address, same last name, same geographical location, same banking relationship and related products.