China is an emotional society, and it is also a place where the cost of counterfeiting is very low and therefore very common. The film and television industry is the ultimate expression of the combination of the two.

In a place where favors are as useful as scanning a QR code on WeChat, what does a good script mean? The screenwriter is not a close friend of mine, so I can’t give false signatures, and I can’t cooperate without kickbacks. Even if you have a good script, you are nothing.

Bad script? Find a gunman, as long as he pockets most of the production fee, gives enough rebates, buys ratings and hot searches, and the platform releases and broadcasts it, then it is victory! As for the audience who thought it was a bad movie, in comparison, our production system did not consider the audience at all from beginning to end.

As for those film and television works that are produced to avoid taxes and make money, the investor probably doesn’t even care about the subject of your film, because he has more important goals in his life.

More than a hundred years ago, there was a famous story.

In the 19th century, a large number of gold deposits were discovered in the western United States, and people from all over the world flocked there, but gold was a rare thing after all. Most people work hard and suffer a lot, but they don't even see the shadow of gold. So they left here one by one.

But one of them couldn't leave without money. One day, he suddenly saw several gold miners crawling out of the gold mine, dripping with sweat, looking for water eagerly. Suddenly I had an inspiration: Since everyone wants water like this, I might as well sell water.

In this way, after preparation, his ice water shop was opened. Tired miners would come here for a drink after get off work, and business was booming.

There was still an endless stream of people coming to mine for gold, and most of them left disappointed. However, the man who opened the ice water shop did not work hard to go down the well, but he eventually became one of the biggest rich men in the local area!

This story tells us that making money does not necessarily mean looking in one direction!

Ideal people think of movies as art, practical people think of them as business, and people at higher levels know that it is an industry.

The so-called "industry" means not just one direction, but a point-to-point approach that can drive a large number of related businesses. Just like the ice water seller, he doesn't make money directly from gold mining, but he can still make a lot of money!

The same is true for movies. There are many industries adjacent to it, such as popcorn, drinks, etc. These are actually relatively low-income, but smarter people know how to make a difference!

Some friends pointed out that the reason why some film shootings failed was because the filmmakers lacked research and were too idealistic. This is of course one aspect, but not much in fact. For example, in "xx Entertainment Circle", it is true that the director has been kept in the ivory tower for too long, and all fans are confident. But more importantly, some people know how to play games. They don't really care about movie box office and so on. They can even control it through some means, such as mobilizing fans, "ghost fields" and so on. And more "smart people" just use movies to achieve other purposes.

One method that has been criticized recently is "money laundering", which is to launder large amounts of illegally earned "black money" through movies. x Bingbing's Yin Yang Contract is a case in point. There are two contracts, one is superficial and has a large amount, and the other is actual and is a small amount. On the surface, she was given so much money, but in fact, the money had already flowed into some people's pockets through other channels. To put it bluntly, movies and stars are just tools.

Relatively speaking, the other method is much more honest, such as "Legend of xx". The investment does not count the cost and there are countless stars. Although it is a bad movie, it has to be completed with gritted teeth. There is no other way. Who said the leading actor is the boss's own son?

But the next approach is not so authentic.

A certain actress, although she is beautiful, is not outstanding in the film and television industry where beauties gather. She has little qualifications and poor acting skills, but she plays the leading role in many film and television dramas. Why? Who calls her the boss's girlfriend?

There is another example: a campus youth film invited the most handsome actor, the most famous director, and the largest investment, but the heroine's appearance can only be said to be "still human". Why? Who calls her the leader's daughter?

In fact, these are still relatively low-level. There are some great directors at the national master level. Although they have made relatively few movies now and the box office is not very high, their social status is there. If you It’s not good-looking because you don’t have the vision to keep up with the masters’ level. Moreover, they can drive the economy of a place, such as “Xiangyang Tangcheng” and “Republic of China Customs Street”. The “bureau” inside It’s not even something that ordinary people like me can imagine.

It should be noted that there are such guys not only in the film and television industry, but also in all walks of life. They are the real winners in this world. We are just the wool or the leeks they harvest. Of course There are also some people who are unwilling to be such people, but unfortunately there are too few.

Of course investors cannot be fools, because what they want is not good or bad movies, but movies that make money. Today's movies almost always cast popular celebrities as the protagonists. These people's acting skills have not been honed too much, and of course they are not satisfactory when they are filmed. But their fans pay for it, so the investors make a lot of money. , do you think they are stupid?

The domestic film industry has developed rapidly in the past few years, and some good films such as the "Wolf Warrior" series have begun to appear. However, there are also many bad films that have taken advantage of the trend to make money.

Many of these bad movies are made by hiring some top-rated young talents. Many of these young talents are not even born in majors. Singers come to act, and models also come to act. Of course, their acting skills are not good. Good to go there. Of course, the producers also know that these people's acting skills are not very good, but they can't handle the huge traffic.

In this era where traffic is king, the salaries of these young actors start from tens of millions. Do you think their pay is high? That must be high! Are you saying that the producers and investors know that their salaries are inflated? Of course I know that too! So should we invite them? Of course I have to invite you. Because the huge traffic on them is money. Anyway, there are fans paying the bill. Wouldn’t it be nice to invest hundreds of millions and earn more than one billion?

Of course, these bosses and investors are not wrong sometimes. For example, "Shanghai Fortress" starring Lu Han was a hit both in terms of reputation and box office, and its rating on a certain website was only 2.9. Which investor would dare to approach him to make a movie from now on? This shows that sometimes top-level traffic may not necessarily work. In the past year or two, our audience's tastes have also begun to improve, and many movies starring young actors may not necessarily be blockbusters. If you don't have a certain level of strength, you will not be able to go far!

Times are changing, and of course the strategies of investors will also change. If they find that they cannot make money by simply investing in movies made by young people, they will definitely abandon these so-called small meats and change their strategies. And invest in other actors. In short, the investors are definitely not stupid, otherwise they wouldn’t make so much money, right?

When I just graduated, I joined a film and television media company, a start-up company.

The boss and director was originally an engineer, but maybe on a whim, he found interest in making movies. So I gathered a group of friends, and friends of friends (such as me), to shoot some rural online short videos.

Anyway, it was a weekend holiday. Without delaying work, I could go somewhere else for a walk. I treated it as an outing, so twenty or thirty people came.

In the beginning, I was filming Internet jokes, and later the director wrote the script himself, including the stories around him. The script is already very casual.

Next is the actors, whoever is interested in the audience can participate. Anyway, everyone has a chance to show their face.

In this case, business blowback is inevitable. After blowing and blowing, the actors feel that their acting skills are so good, and the director feels that their directing is so good.

Once there are many people watching, there is no need to publicize it. So the village branch, township branch, and county branch all knew about it.

The director felt that the time was ripe, so he resigned, registered his own company and became a director.

But at first, the group of people who accompanied him had to work, support their families, and needed rest on weekends, so gradually, most of them stopped coming.

The director set up his own studio in the village. Two computers, a few cameras, and a few people who don’t usually have regular jobs.

We are looking for actors now, and we can only film them after we find them. The director doesn't have much money to pay for the performance, and the performers not only want to be famous, but also want money. In normal times, we just eat, compliment each other, drive around and have fun, and call it taking pictures.

Anyway, everyone is very busy, very busy, everyone is very hard, and filming is also very tiring. The final result was far from satisfactory.

Later, I was fortunate enough to meet a truly formal photography team, from equipment to work arrangements, from actor quality to acting skills, from post-production to publicity, it was really amazing.

I just want to say this example. It’s easy for directors and screenwriters to become immersed in their own worlds. They think they can make blockbusters, and even people around them make them think so, but some of them may have never seen what a real director looks like, and they can only rely on their own understanding. But I also really want to have a work to complete my personal profile, no matter whether the work is good or not.

The same is true for actors. Money, fame, and exposure are all important factors. Let’s talk about acting skills later.

Then, just like buying something, investors never value just the bad movie itself, but the commercial value behind it. As long as the scope of benefits can be expanded, it doesn't matter whether it's bad or not

I think there are the following four reasons for bad movies.

First, some movies are purely used for working capital, and the production and investment of some movies often involve many aspects. The quality of movies is not of concern to filmmakers. Their purpose is only to use movies as a means to transfer funds and evade some taxes, or to obtain other higher returns.

Second, investors hope to use movies to make money. Although the quality of the projects they invest in is not good, they usually have other buying points, such as feelings and the traffic effect brought by small fresh meat. A typical example of a bad movie that relies on selling emotions is "Love Apartment Movie", which uses the love apartment as a gimmick to attract audiences. This is already a level of false marketing. The popular film is the recent "Shanghai Fortress". Investors hoped to make a lot of money by using Lu Han's fame, but they did not expect that stealing the chicken would end up losing the rice.

Third, for some specific reasons, you need to make a movie, but you have no plan, so you have to make up your mind. A typical example of this is "Fantastic Four 2". The copyright owned by the manufacturer that produced the film comes from Marvel, but according to the regulations of both parties, if no movie project is approved within a certain period of time, the copyright of the Fantastic Four will automatically return to Marvel. The producers had no choice but to make a bad movie and get away with it.

The fourth and most widespread factor is screwing up. In short, a good project was shot to pieces. Most films can be spotted and then filmed, which is no problem in itself. But the movie involves an issue of completion. A good film is one that achieves the effect the director intended, while a bad film is one that barely meets expectations. It's like singing the same song. No matter how good the quality of the song is, what a tone-deaf person sings is rubbish, but what a singer sings can become a classic. There are many factors causing this, such as insufficient funds, random changes to the script in the later stage, miscalculation of the market, actors not matching the roles, etc.

Macau Storm is not bad, it made money and three movies were made.

Childhood is not bad, it made money and made four movies.

Whether Pancake Man sucks or not, he made money. The box office was more than 11 billion.

Fuji Detective is bad or not, with a box office of 200 million.

The film "Fuchun Mountain Residence" is not bad, with a box office of 300 million.

The three-shot film was surprisingly bad, with a box office of over 100 million.

There are many so-called bad movies. Why can you make money by making bad movies? If you can make money without polishing the script or using good props, why do you need to do something thankless?

I may be sick. I once clicked on a website out of boredom and watched "Three Guns". With my IQ, I couldn't tell whether the director thought the audience was mentally retarded, or whether the audience was really mentally retarded. If you say it's bad, it has a box office of over 100 million, but if you say it's good, I was so sick that I went on a hunger strike for a week before I recovered. Pooh.

ps: If you want to lose weight, you can try it.

Movie investors are not fools, because what investors want is not good or bad movies, but movies that will make money and make a lot of money. Today's movies and TV series almost always cast popular young stars or even Internet celebrities as the protagonists. These people's acting skills and talents have not gone through too much training and experience. Of course, the results are difficult to satisfy the audience. Generally speaking, their fans And die-hard fans will pay the bill, and will also go to the cinema to support their favorite stars. So movie investors also make a lot of money. Movie investors don't care who you are as a director or screenwriter. They first look at your star cast. If it's luxurious enough, they can attract investment. Because there are more fans and more traffic, the money will come. In fact, sometimes it is not comprehensive to say that a movie is a bad movie just by looking at one aspect. For example, Stephen Chow's Westward Journey, which we are familiar with, was criticized as a bad movie when it was released. Later, we discovered that it is a classic and good movie. Time You can also experience a good movie without being too one-sided. The Shawshank Redemption, which was released and filmed in the United States in 1994, had the same fate. A movie that will make money is the biggest concern of movie investors. Therefore, investors are not fools, but extremely shrewd, because they all need to be careful with their calculations. No one will do business at a loss, and there is motivation only when there is profit. Everyone knows this. Some make money and some lose money, because the investors also invested too much, and because there are also special ones, one or two will definitely lose money, and the others will make money. The investors are not fools, they are sperm.

Most of the people in the comment area have never been involved in this industry. My friends and I were the first ones in my hometown to make micro-films. Several of my friends are now working in cultural companies. Let’s briefly talk about what we have come across.

First of all, I hope everyone understands that a director who can edit a film from dozens or even hundreds of hours of material would be a fool? Obviously not

Then let’s talk about how bad movies make money. Money laundering is the most common idea. Large companies buy shares in film and television companies, and performance fees are offset against taxes. Pull sponsorships, attract some rich people who want to be famous, and earn money from online traffic. The local government receives cultural industry subsidies. . . . In this industry, you can come into contact with a lot of people, you can have fun, and there are so many ways to make money that you can’t imagine

First, maybe after reading the script, you think it is a good movie and you can make money. Who knows that the style of filming is a little bit different. Weird, I vaguely feel that this must be a bad movie, but what can I do? The actors have been hired and the budget has been spent. If you don't finish the filming, you'll be in trouble. If you just finish filming, maybe the public will have a sense of ugliness? Maybe this movie will be a big hit?

Second, the actors know it’s a bad movie, but the director doesn’t. The director thought my shooting techniques were so beautiful and my story so soul-stirring. I won numerous awards, let alone making a small movie. Refer to Sun Jianjun, the director of "Dwelling in the Fuchun Mountains". I was born in a promotional video. This is not the only bad movie! !

Third, there are examples of successful bad movies and there is traffic, so what are you afraid of? A popular celebrity with so many fans and a box office of several hundred million can still take us, people with normal aesthetics and outlook on life, seriously? Refer to the bloody "Tiny Times" series.

In my opinion, the movies I gave examples above are all terrible but profitable movies. What can I say? There are still people who watch movies that are so bad, so there are still people who make movies that are that bad! !