Here are the "Four Rules of Logo Design" for your reference

1. Concise and clear, easy to understand and convey

Logo is a visual language that requires the production of Instant effect, so the logo design is concise, clear and eye-catching. Avoid complicated patterns and excessive subtlety. This requires designers to reflect the ingenuity of conception and refinement of techniques in the design, and pay attention to clarity and eye-catching, suitable for various use occasions, so that it can be exquisite and ingenious when viewed up close, and clear and eye-catching when viewed from a distance, from all angles and all directions. They all seem to have better recognition. At the same time, logo designers must also consider the communication effect of the logo on different media to achieve convenience and consistency of communication. Coca-Cola can be said to be a model in this regard. The unique printed handwriting of "Coca Cola" is powerful and eye-catching. It is unforgettable, so vivid, friendly and intuitive; its dynamic form looks so kind and lovely. For more than a century, the distinctive trademark pattern with the graceful and special Spencer cursive name, driven by an overwhelming and powerful advertising campaign, has become popular all over the world and has endured for a long time.

2. Novel, unique and full of personality

Brand logos are used to express the unique character of the brand and serve as a unique mark. In order for consumers to recognize the unique quality, style and emotion of the brand, the logo must be distinctive, novel and unique in design, showing the unique personality of the brand. Special attention should be paid to the logo to avoid being similar to the logos of other brands, let alone imitating other people's designs. To achieve this, designers must thoroughly understand the relevant connotations of the brand. Creativity is the fundamental principle of logo design. To design a highly visible visual image, you must be good at using exaggeration, repetition, rhythm, metaphor and abstraction techniques to make the designed logo easy to recognize and easy to remember. The IBM (International Business Machines Corporation) logo is recognizable to people around the world with its distinctive blue color. The thick, steady and calm blue letters convey the trustworthy and unshakable power that the company eagerly hopes to highlight. Paul Rand designed this great brand's logo in 1956, using a rarely used typewriter font from the 1930s known as "City Medium." This geometric, rigid, serifed font is very similar to the previous Futura logo design line. The original logo designed by Paul Rand was updated in the 1970s into the striped shape we see today, and to this day it remains original, unique and very personal.

3. Comply with aesthetics and integrate essence and spirit

Logo is not only a kind of visual art, it must conform to people’s aesthetic taste and aesthetic principles, and it must also integrate the essence of the brand. Qi Shen conveys the brand’s values. When people look at a logo, it is also an aesthetic process. In the aesthetic process, people evaluate, analyze, and compare the visually perceived graphics using relatively objective standards recognized by society, which arouses aesthetic impulses. The aesthetic impulse that a logo brings to people is often expressed through the shape of the logo. The beauty of shape is an important artistic feature of logos. The modeling elements of logos fall into four categories: dots, lines, surfaces, and bodies. On the basis of understanding the brand's vision, mission and core values, with the help of these four elements, designers must master the relevant rules of different modeling forms so that the composed patterns have beauty and expression that are independent of the structure of various specific things. The connotation of the brand reflects the spirit of the brand. For example, the Mercedes-Benz logo, which consists of a three-pointed star surrounded by a circle, simply looks like the steering wheel of a car. It essentially represents the driver's grand desire to conquer land, sea, and air, and run freely. It all seemed so natural, without any reluctance or obscurity. It not only conforms to people's aesthetic tastes, but also integrates the rich connotations of the Mercedes-Benz car brand, becoming a great symbol that easily interprets excellent taste and status for car owners, and has become the dream of many people who pursue success in the world today. sign.

It occupies the commanding heights of car brand logo design. You can know how many car brands use the pattern of adding dots inside a circle in their logos, but none of the imitators can surpass it.

4. Keep pace with the times and inherit history

As the times change or the brand itself develops, the content and style reflected in the logo may not match the rhythm of the times and the brand. Therefore, the logo should also be innovated and keep pace with the times. At present, many big brands in the world, in order to conform to the spirit of the times and lead the trend, have resolutely abandoned outdated visual symbols, clearly demonstrated to the audience the spirit of brand innovation, breakthrough and pursuit of excellence, and adopted logos with strong visual expression to enhance the brand. competitiveness. Of course, to keep pace with the times, we need to inherit history and highlight our national style. Because only things that can inherit history and highlight national style can easily become totems of people's hearts, build strong emotional ties, and have eternal value. For example, the Mercedes-Benz logo, which occupies the commanding heights of car brand logo design and has become a great icon, is the best interpretation of advancing with the times and inheriting history. Another example is the logo of the great brand Apple Computer, which is equally classic. In addition, logo design must also use a universal morphological language, pay attention to absorbing the same parts of national traditions, and strive to create a universal logo morphological language with the characteristics of the country and the nation. It is necessary to avoid blind internationalization and blind pursuit of national characteristics, so as not to cause communication difficulties. At the same time, we must also pay attention to the cultural taboos of various countries and ethnic groups.

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Eastern Creative Brand Logo Design

Eastern Design Brand logo design

Qingdao Eastern Creative Brand Logo Design designs brand logos for enterprises through customer research and communication, combined with a huge database of international and domestic brand information.

Eastern Creative focuses on shaping and enhancing corporate brand logo (Logo) design for customers. With many years of valuable experience focusing on the visualization of corporate brand logos, we provide professional brand logos with broad vision and strategies

Eastern Creative Logo Design serves the actual situation of customers more closely, fully expands brand value, and maximizes the visual image of the company's brand,

thereby promoting the corporate brand and making it deeply rooted in the hearts of the people.

THINKING Our point of view

Eastern Creative Logo Design will first start from the customer's perspective and consider the following factors: 1. Market positioning 2. Brand positioning 3. Product positioning 4. Audience positioning

Eastern Creative Logo Design follows the principles of logo design: 1. Profound conception and concise composition 2. Clear connotation and outstanding personality 3. Vivid image and easy recognition 4. Strong permanence and good suitability

1. The LOGO design is in line with the real estate publicity positioning and requires simplicity, durability, a sense of the times, and distinctive style and quality; it is easy to remember and spread and practical application production; it is consistent with the brand direction and style positioning of the real estate project. And it should have a profound meaning and a large scope of application and extended use. 2. The LOGO design work should be well-conceived, concise and elegant, with coordinated colors, healthy and uplifting, unique and creative, easy to understand, easy to remember, easy to identify and easy to produce, with strong visual impact and intuitive overall beauty, and with strong of thought, artistry, appeal and sense of the times. The color tone and composition are not restricted by the solicitor and are left to the designers to freely use. The designers can create according to their own understanding and preferences, and should provide a variety of color schemes to choose from. 3. The VI design style should continue the LOGO style, with a simple and concise beauty. Reflect the brand direction and style positioning of the real estate project, and include detailed design creative instructions.

4. For winning bids, please submit original, complete and usable graphic source files (LOGO uses CDR or AI vector format files; other graphic types use photoshop format, 300dpi or above) for modification, improvement and printing. 5. Please ensure the originality of the work and the legality of the source of the material. The submitted work must be independently created by the contributor and ensure that it is not an adaptation, compilation or other derivative work; and ensure that it will not infringe other people's legitimate rights and interests such as portrait rights and reputation rights. Please bear any legal risks arising therefrom by yourself.