adidas in Chinese is Adidas, a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began producing footwear in 1920 in Herzogenaurach, near Nuremberg. Registered under the name adidas AG on August 18, 1949. Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas' characteristics.
Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the rival sports brand Puma.
In 1948, Mr. Adi Dassler, the founder of adidas, combined his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product brand and applied for Registered; the following year, adidas' third-line trademark came out.
Chronicle of important adidas products or technologies
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1920: Mr. Adi Dassler created the first pair of training shoes Sneakers.
1948: The adidas brand was officially registered.
1949: The three stripes logo was introduced.
1970: "Telstar" became the first designated ball for the World Cup.
1972: The clover logo came out.
1979: The world's best-selling football shoes "Copa Mundial" are launched
1985: "Aps" shock-absorbing running shoes are launched
1988: adidas' revolutionary "Torsion" "System Appearance
1991: Launched Equipment professional sports shoe series and new series of sportswear.
1993: Adidas invented "TubularTechnology"
1994: Launched the revolutionary new product "Predator" football shoes
1996: "FeetYouWear" sports shoes were launched
1997: Announced the merger with Serramon, which is world-famous for selling ski and golf equipment.
2000: shouted the slogan "impossible is nothing" and successfully created a new popular topic.
2002: launched the "a3" series of basketball shoes and running shoes.
2004: Launched "adidas 1" computer chip smart running shoes
2005: Merged with sports manufacturer Reebok.
2006: Launched "adidas 1.1" upgraded version of computer chip smart running shoes and basketball shoes. The Beijing Olympic Organizing Committee announced here on January 24, 2005 that Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group have become partners of the Beijing 2008 Olympic Games. Wang Wei, executive vice chairman of the Beijing Olympic Organizing Committee, said at the signing ceremony that as a partner of the Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. Adidas has also become the sports apparel partner of the Chinese Olympic Committee. All Chinese sports delegations participating in the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games will wear Adidas sports apparel. Ms. Sandrine, President of Adidas Greater China, said: “Since founder Adi Dassler made the first pair of spikes for Olympic athletes in 1928, Adidas has always spared no effort to support the Olympics and help athletes create great results with continuously innovative products.
At the Athens Olympics that ended last year, Adidas provided approximately 1.4 million pieces of equipment to organizing committee staff, volunteers, and athletes from various countries. Adidas inspires and wishes Chinese Olympic athletes to win more gold medals at the 2008 Olympic Games held in China, and will provide first-class advanced equipment for this purpose. ”
Nike:
In 1962, a business school graduate student named Phil Knight overheard an article in the Oregon Journal Phil Knight, a middle-distance runner at the University of Oregon, was debating whether Japanese Nikon cameras would one day replace expensive German-made Leicas cameras. He believes that if Japanese manufacturers, who are good at low-price production, can produce high-quality running shoes, they can use this price advantage to open up a new market and compete with European shoe manufacturers such as Adidas and Puma and others competed. Although Knight worked as an accountant in a company after graduation, in the summer of 1963, he went to Japan and met with Onitsuka, who produced Tiger sneakers. When he saw these cheap, lightweight sneakers that were as good as European brands, Knight was immediately encouraged to take some samples back home and show them to his classmates. The legendary Oregon coach was so impressed by these samples that he agreed to invest $500 and become a partner. The two men later signed with Onizuka. , in the name of "Blue Ribbon Sports" (BRS), they bought 1,000 pairs of Tiger shoes. They put the shoes in the suitcase at the back of the car and transported them to the sports conference for sale. Knight sold $8,000 worth of shoes in just one year. He quit his job and imported more shoes, hiring several salespeople who were all like-minded runners. , BRS company just gave them this job opportunity, allowing them to make a good income and enjoy running at the same time.
In 1966, they had been trying various methods to make lighter shoes. Bowman sent Onitsuka a pair of shoes of his own design. The uppers inside were made of soft nylon instead of traditional leather. The shoes were called Cortez. Although they were ridiculed and ridiculed by Adidas business representatives at first, However, it became popular in track and field competitions and became Tiger's best-selling shoe. By 1969, BRS had sold more than 1 million US dollars of shoes. However, due to long-term over-reliance on the Japanese Onitsuka Company, they also began to worry about both parties. Later, this fear came true, and the Japanese began to look for larger wholesalers and threatened to terminate the cooperation. Knight was forced to choose, or sell his shares and face legal problems. So, with a few of his employees already working on a different production line, Knight decided it was time to go it alone and decided to take on a bigger challenge. . After severing the partnership with Onitsuka due to a breach of contract, he found a factory in Exeter and cooperated with Nissho Iwai, a Japanese trading company (the company provided them with credit financing ), began selling shoes under a new name and trademark. In a dream of employee Johnson, the image of the Greek goddess of victory appeared, so they took the name "Nike" (accounting for the Greek goddess of victory, named Nike). And the local A female student, Caroline Davidson, charged only $35 to design a fat check mark for them, which became Nike's new logo.
This logo is too cute at first, because it is not like the stripes on Adidas shoes, which have a decorative effect on supporting the arch of the sole of the foot. It is also small like the Puma logo, which can modify the round part that supports the foot. It has a purely decorative function. . However, this "Swoosh" (meaning "flying past"), which is Nike's nickname, has become the most famous logo in the world, and has contributed most to Nike's success.
1. In 1971, because the goddess of victory named Nike had a pair of dancing wings, the student Carolyn. Davidson designed the first Swoosh logo, which also served as an abstract representation of the sneaker.
2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.
3. In 1985, the logo was combined in a square, creating positive and negative effects.
4. Nowadays, the Swoosh logo is used alone according to needs.
Nike’s explanation of this.
Edit this paragraph about the development history of Nike Company
●In 1972, NIKE Company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
●In 1973, Perry Fountain, the American record holder for running from 2,000 to 10,000 meters, became the first track and field athlete to wear NIKE sneakers.
●In 1978, NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.
●1979. The first Thaiwind running shoe using NIKE's patented air cushion technology was born. The first NIKE clothing production line was launched.
●In 1980, NIKE entered China and established the first NIKE production liaison office in Beijing. After that, NIKE adhered to the concept of "Local for Local" (where it is, where it is for), not only introduced advanced technology into China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, taking what is local and using it locally, Rapid progress has been made in China.
●In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China. It is headquartered in Shanghai and has branches in Beijing and Guangzhou (Hong Kong was also established in January 2002 In March, it was merged into China as a branch).
●In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for the 14th, 16th, and 18th level respectively. Medals at three levels. This is another great move made by NIKE for the development of youth sports in China.
●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funk", to come to Beijing. The purpose of Carter's trip was to support China's youth basketball career. Play guest culture.
●In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.
●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funker", to come to Beijing. The purpose of Carter's trip was to support the development of China's youth basketball career and Donated backboards to the Chinese Basketball Association on behalf of Nike. In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.
In China, NIKE not only supports the development of Chinese football, but also pays attention to the development of young people. It has launched the "My Dream" large-scale youth sports series, the first Chinese 3-on-3 basketball game, and NIKE high school men's basketball. League, NIKE Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.