There is still a big gap between the transfer prices of Tmall stores. The main factors that affect the prices of Tmall stores are as follows. It is possible that stores with similar purposes can transfer tens of thousands, hundreds of thousands or even millions. In recent years, Tmall has transferred more and more third-party platforms, which has led to chaos in the industry. If you buy or transfer stores, it is recommended to find a formal platform for trading, such as dancing!

1. Store category

As we all know, Tmall stores can't change categories from the time of successful registration, and buyers will pay special attention to this when buying stores, so the price of a popular category store will naturally not be low.

2. store dynamic rating

although tmall doesn't have a reputation rating like Taobao, dynamic rating is still a mountain in the minds of many tmall merchants, which is related to the weight of online stores and product search ranking. Dynamic score cannot be changed. Imagine that if the dynamic score of a Tmall store is very low, the traffic of the store will be very low and the conversion rate will be very unsatisfactory. The price will definitely be greatly affected.

3. Store types

Tmall stores are divided into three types: flagship stores, franchise stores and specialty stores, and the prices of these three types of stores are different. Generally speaking, the price of flagship stores will be a little higher than that of the other two types of stores, because the transfer of flagship stores includes the transfer of trademarks, enterprises and online stores. Therefore, the store type is also one of the factors that affect the price

4. Deduction for violation of rules < P > When buyers buy Tmall stores through the online store transfer platform, they attach great importance to this point of Tmall stores. If there are violations or more points, the sales price of the store will be very low. If it is illegal to deduct points, the situation will be more serious. Illegal deduction is one of the factors that seriously affect the transfer price of Tmall online store.