After 13 years of development, Casdilai Clothing Co., Ltd. has developed from a small clothing processing enterprise with more than 300 people when it was founded to a rapid growth company with annual sales of 230 million yuan and profits and taxes of more than 30 million yuan. modern private enterprise. Who made such a big difference in this company? She is Cong Jinlin, chairman of Jiangsu Kasidilai Clothing Co., Ltd.
Build a business with integrity and enter the market bravely
Just as integrity is needed in social interactions, companies also need integrity. Integrity allows companies to establish a good public image. In the winter of 1994, the Jiangsu Provincial Foreign Trade Company commissioned a batch of export garments to be processed by Castile Company. Due to the negligence of the budget staff, the price for the collar of the windbreaker was mistaken for the price for the collar. Although the difference was only less than one yuan, it was still significant for the entire price. For a batch of tens of thousands of pieces of clothing, the company can earn tens of thousands of yuan more in one go. However, Jinlin immediately checked the budget price with the provincial foreign trade company and took the initiative to return the extra goods. Tens of thousands of dollars. The money was returned, good integrity was earned, and the favor of many customers was won. Since then, garment processing orders from many domestic foreign trade companies have been flying in like snow flakes, and the enterprises have grown rapidly.
After relocating to the Nanjing Economic Development Zone in 2001, Jiangsu Kasidilai Clothing Co., Ltd. was established from Jinlin with a registered capital of 50 million yuan, and made standard clothing the main direction of the enterprise. As of 2007, the Ministry of Public Security, the Supreme People's Procuratorate and other ministries and commissions have confirmed the company as a designated manufacturer of uniforms.
The reputation of quality first
From the early days of the establishment of the factory, Jinlin has always adhered to the principle of "honesty as the foundation of life, trust as the foundation of doing things, and pragmatism as the foundation of entrepreneurship." With the corporate purpose of "taking newness as the source of development", she regards quality issues as the top priority of the company. She attaches great importance to the importance of quality management.
Once, when the company was producing a batch of new summer uniforms for the Equipment Department of the General Logistics Department of the People's Liberation Army, delays in supporting semi-finished products from upstream companies led to certain errors in the construction period, and may even violate the delivery contract. At the critical moment, Chairman Cong Jinlin and General Manager Li Zhiming took the lead in working overtime, going deep into the production line, mobilizing the backbone of the party, league, and labor union, and mobilizing the enthusiasm of all employees. In the end, the delivery date was two days ahead of schedule, and was praised by the General Logistics Supervisor. Praise from leaders.
It is this good reputation of adhering to commitments that enables Jiangsu Kasidilai Clothing Co., Ltd. to create business performance with a contract fulfillment rate of 100% and a high quality product rate of 98%, which is unanimously praised by customers. It was awarded the "National Quality Inspection-Exemption Product" by the General Administration of Quality Supervision, Inspection and Quarantine, and was rated as a "contract-abiding, trustworthy" and "management demonstration" enterprise by the Jiangsu Provincial Administration for Industry and Commerce for three consecutive years. In addition, it was awarded the "A" by the Jiangsu Provincial State Taxation Bureau. It has the title of first-class taxpayer and its bank credit rating reaches "AAA" level.
Innovative design and brand victory
While innovative design is important, brand victory is the key. As early as 2001, CASDELAY applied to the industrial and commercial department for the registered trademarks of "CASDELAY" and the English "CASDELAY". In 2003, it was awarded the title of "Nanjing Famous Brand Product" by the Nanjing Municipal People's Government, and was successively awarded the "Jiangsu Key Brand" product certificate and Jiangsu Province Famous Trademark by the Jiangsu Provincial Famous Brand Strategy Promotion Committee.
Faced with honors and achievements, Cong Jinlin is not satisfied. She said: "Brand building has only a starting point and no end." Cong Jinlin and Jiangsu Kasidilai Clothing Co., Ltd. are moving towards " The higher goals of "Chinese Famous Brand" and "China's Well-known Trademark" are ready