Remember LACOSTE? This clothing brand, founded in 1933, has always been synonymous with elegance. LACOSTE's unique design and high-quality products cover men's wear, women's wear and children's wear. In 212, LACOSTE's annual sales reached 1.8 billion euros. In the selected sales network of LACOSTE in 114 countries around the world, on average, two pieces of LACOSTE products are sold through Lacoste stores, shopping malls or online franchise stores every second.

Recently, however, this classic trademark was abandoned by designers. It turned out that it was "Saveurs Specialties" jointly launched by Lacoste and IUCN. This time, the little lion, the little monkey and the little tiger were all taken as LOGO and printed on Lacoste's classic Polo shirt.

The original crocodile retreated to the second line and hid behind the collar. The limited quantity of each POLO shirt corresponds to the remaining quantity of each endangered wild animal. The number of people watching dozens and hundreds is shocking, which is calculated according to the global number!

LACOSTE's "Logo change" operation without any sense of disobedience has also caused us to think deeply about the protection of endangered animals in nature. Even Lacoste's autumn and winter 218 show is closely related to environmental protection. It is also dotted in this season's fashion week series in the form of numerous prints, and the effect is really amazing!

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