April 18, 2022? Monday Xianyang? Sunny

Tonight’s business improvement camp, the last case, how to dismantle Origen and become a leading can company of?

In 1994, Guan Yuxiang, the founder of O.R.G., was Zhou Yunjie’s mother. When she traveled to Hainan, she saw that people liked to drink juice. She was discerning and thought of cans. There will definitely be a big market in the future. market.

Just do it, and there is O.R.G.! More than 20 years have passed, and when I dismantle his successful experience, the following points are particularly worth learning from:

(1) Only a person with a vision and a person with action can seize the times. opportunities.

(2) Obtaining big whale customers and resources can make you rich overnight, and a big whale can support you for many years.

As the first major customer of ORG, Red Bull has achieved mutual success like a relationship between relatives during the development process

(3) From the resources of 0 to 1, think about Find ways to win over big customers and bring your own standards closer to big customers.

O.R.G. almost used a humble way to win the cooperation of Red Bull, but it was also because of Red Bull’s high standards that forced O.R.G. to lead the country in technical level and prepare for more big companies in the future. Customer cooperation has laid the foundation.

(4) Form a personal relationship with customers and let big customers establish a personal relationship with themselves.

O.R.G. and Red Bull achieve each other and grow together, just like the relationship between fish and water!

(5) Focus on a single breakthrough.

When energy and ability are limited, focus on one thing and strive to make a product the best. This is an explanation to the other party. It is also a brand building for yourself. Focus on making the technical level the best. good. Taken together, you don’t need a lot of resources, just focus on getting one, and don’t bite off more than you can chew.

Personal brand promotion helps the company's brand. The cultural direction of a company is determined by the founder.

Therefore, whether it is a company, large or small, or an individual, if they want to become stronger and bigger, they cannot do without business thinking.

In fact, after listening to it, I didn’t understand it very deeply. I took notes and studied it a few more times when I had time. I hope I can learn some points that will be helpful to me.