Trademark monitoring mainly refers to the dynamic monitoring of trademarks by individuals or individuals based on trademark text or graphics. Trademark usage. Regular monitoring of market trademark infringement and trademark applications of competitors or specific industries. Trademark monitoring is one of the effective ways for companies to protect their legal rights to trademarks. Based on trademark monitoring, you can learn about the latest published trademarks in various countries that are the same as or similar to the rights holder's trademark. This can not only prevent others from illegally registering trademarks and hinder the company's brand development, but also prevent others from "copying on famous brands" to weaken the company's brand awareness.

So how to implement trademark monitoring?

1. Trademark announcements (4 issues per month, thousands of items in each issue) and some trademark announcements are independently supervised by the Trademark Office.

Although this method may be cost-effective on the surface, most companies currently only use it as a way to monitor trademarks. The monitoring personnel are not professional and it is difficult to achieve regulatory results. Therefore, in fact, efficiency is low, quality is poor, planning costs are high, and error rates are high.

2. Entrust an agent designated by the China Trademark Office to supervise.

Although choosing an agency for inspection requires paying a certain fee, the agency has professionals to conduct the inspection, which is low-cost and highly efficient

What information can be monitored by trademark monitoring?

1. New application.

Before registering a trademark, we usually have to investigate the registered trademark to see if the same or similar trademark has been registered, and then judge the risks of the registered trademark. However, there is a blind period for trademark searches, and information in the past 6 months cannot be viewed. Therefore, blind period data cannot be viewed, increasing the risk of registered trademarks. Therefore, it is recommended that companies supervise newly applied trademarks. Based on new trademark monitoring, blind information on trademark inquiries can be discovered in time, which may affect the applicant's trademark application. If not, you can rest assured and wait for the trademark review. If such a situation occurs, you can promptly notify The principal stopped advertising and promotion and applied for trademark processing to reduce losses.

2. Basic verification.

The Trademark Office will publish the preliminary examination announcement.

The company can conduct basic verification based on the applicant's regulatory information, promptly notify the trustee, and decide whether to object to similar trademarks and avoid registration within the time limit to avoid harming its own interests.

Basic review and supervision of registered trademarks will help discover similar trademarks as soon as possible, avoid registration, and then stifle the industry damage that may be caused by the parties. If the company fails to seize the opportunity to oppose and hinder the registration of similar trademarks, if the trademark registration is successful, it is likely to steal the reputation of a well-known trademark and divide its market.

3. Questioning

In other words, whether the registered trademark of the supervision client has been opposed by others.

Generally speaking, the Trademark Office receives a challenge response notice about 5 months after the application, and the opposition trademark regulatory agency can receive disputes about other people’s registered trademarks 4 months in advance, so customers will have enough time to prepare. Defend and maintain its registered trademark.