1. Shilimei has been officially operating in Xi'an since 2009 to this day. Its physical stores are in Xi'an Bell Tower, Xi'an Xiaozhai, Xianyang Xinhua Bookstore, Hanzhong Jiahui Bookstore, Hancheng, Weinan City Xinhua Bookstore, Yulin, Fugu, Yan'an, Baoji, Ankang and other cities have successful stores that have been operating for many years.

2. For franchisees, the growth of a store is inseparable from professional talents. The first thing they face after joining is talent cultivation. Shilimei's talent incubation support plan is to help each agent cultivate its own professional talents. Franchisees send the talents they plan to train to the headquarters. The headquarters not only provides free training, but also pays for all food and accommodation, and also pays them wages during the training period.

3. At present, the "Beauty Project" has been successfully carried out for two phases. A total of 40 trainees will apply the knowledge gained at the headquarters to local markets and bring qualitative transformation to each market.

4. However, you still need to consider the investment market risks yourself and join with caution.

Shilimei has opened more than 100 stores across the country, and franchise stores are located in Beijing, Guangzhou, Shenyang, Harbin, Shaanxi, Shanxi, Hebei, Henan and other places. In the field of vision correction, it has become a hidden champion in the industry. Their purpose:

1. "Focus on products and strong services", and seize the market through the free model

Traditional glasses are known as "huge profits", and the factory price of dozens of glasses Can be sold for as much as a few hundred. However, the operating costs of optical shops remain high. In addition to the increasing rent, water, electricity and labor costs, there are also the channel sharing of agency distribution and the high risk of hoarding and suppressing goods, which has caused optical stores to fall into the dilemma of "high gross profit, low net profit".

Shilimei’s “product-focused, service-focused” model breaks the traditional glasses agency distribution system and the bad habit of hoarding goods.

The store only displays 5 pairs of glasses samples, so there is no risk of stocking up; the glasses are delivered directly from the factory to consumers, beating the price hikes of the agency distribution system; huge profits from compressed channels are fed back to the products themselves, Let product prices truly return to product value.

Due to the "private customization" of Shilimei glasses, offline physical stores provide more after-sales services. Yu Junyi gives all the charged items that are taken for granted in traditional optical shops or vision care industry to users for free. Anyone who buys glasses can perform eye massage, vision training, etc. at the store at any time, truly achieving "one purchase, free for life."

Through the free model, consumers can establish eye contact with each other. The recognition, loyalty and trust of the Limei brand are more useful than any means.

The offline team shifted its focus from selling products to after-sales service, and quickly seized the market by relying on good reputation and high return rate.

2. Really solve the pain points of consumers, and achieve outstanding results by "introducing the old with the new"

"Take off your glasses in 7 days, get rid of the trouble of myopia", "Cure myopia, get results in one go", etc. The slogans are inspiring, and various vision massage devices and health care products are emerging one after another. But Yu Junyi openly declared to the world: "Myopia is irreversible!"

What his Shilimei team has to do is to give myopic patients an objective and scientific fact - to let consumers see clearly "vision correction" the truth. Shilimei has achieved the "prevention" and "control" of myopia, that is, preventing true myopia, controlling the progression of myopia, and achieving the first technological innovation in the eyewear industry.

Because it hits the real pain points of consumers, consumers spread the word of mouth. Usually one old customer can bring three new customers. This approach of "bringing in the new with the old" has made Shilimei's outstanding performance. While traditional stores are struggling to survive with monthly sales of 20,000 to 40,000 yuan, Shilimei has monthly sales of up to 400,000 yuan with 5 models of glasses.

3. High-standard franchise agency service, original "Beauty Plan"

"Only 3 days of work a week, average annual profit of 400,000" is the true portrayal of most franchisees of Shilimei .

Meng Na from Henan has felt Shilimei’s high-standard service since the day she signed the contract: the operation staff measured the entire city of Pingdingshan with their feet, analyzed the market and selected the site; the logistics team went from overall style to Design drawings are prepared for product display; for glasses to be customized, you only need to upload the optometry parameters to the headquarters, so there is no risk of stocking up; the teacher is still training her late at night.

From not having a single customer to being overwhelmed, Meng Na’s average monthly sales now reach 100,000, and have defeated three other optical stores on the second floor of Xinhua Bookstore in Pingdingshan in one fell swoop.