Gu Xiaojiu is a liquor brand established last year (2018). The founder is the former Xiaomi Public Relations Director.

From a capital structure perspective, Gu Xiaojiu has nothing to do with Xiaomi. However, given the founder’s relationship with Xiaomi, it is difficult to say whether there will be capital relations in the future. After all, it is now the best-selling liquor sold by Xiaomi Youpin.

Currently, this wine largely serves the rice noodle community and is relatively well-known among rice noodles. Last year, it sold almost 40 million units.

Web link This is the news about their financing last year.