In 1856, Thomas Burberry, a 21-year-old British boy, founded the Burberry brand and opened his first outdoor clothing store in Basingstoke, Hampshire, southern England. Excellent quality, the use of innovative fabrics and the design of outerwear have enabled Thomas Burberry to win a group of loyal customers.
By 1870, the store's development had begun to take shape.
In 1879, he developed Gabardine, a twill fabric with a strong structure, waterproof and breathable fabric. Due to its durability and penetrating properties, it was soon widely used and won everyone's recognition. Gabardine obtained a patent in 1888 to design and manufacture raincoats for British officers at the time.
In 1895, a windbreaker called Tielocken designed by Burberry for British officers became the originator of today’s windbreaker. Early hunting and fishing clothing had to be ideally weatherproof, able to withstand considerable wind and rain while also having good breathability. Burberry clothing met this requirement and provided customers with excellent clothing performance.
In the 21st century, Burberry has accelerated its global expansion.
In September 2000, its global flagship store opened in New Bond Street, London. In October 2001, Burberry opened its flagship store in Los Angeles to Beverly Hills, where Hollywood stars gather. Since then, Burberry has built more unique stores in some important cities in Germany, Spain, Italy, Russia, and Japan.
In 2002, Burberry launched The Art of Trench tailor-made trench coat service in its stores in London and New York.
In 2003, Burberry launched a new series named after its founder Thomas Burberry, providing younger and more timely lightweight clothing, further promoting the brand to the young taste group.
In 2005, Burberry planned to support breast cancer research, and creative director Christopher Bailey designed special edition trench coats and scarves to support breast cancer charity fundraising events.
In 2006, Burberry celebrated its 150th anniversary, and the brand launched the Burberry Icons series to celebrate this special moment. Angela Ahrendts officially serves as group chief executive, while former chief executive Rose Marie Bravo becomes vice chairman.
In this year, Burberry launched a new women's fashion fragrance, Burberry London (London women's fragrance), using the brand's classic plaid pattern as the outer packaging of the perfume.
In 2007, Burberry The Beat perfume was launched, with British supermodel Agyness Deyn as the spokesperson in the advertisement. Design director Christopher Bailey won the Best Menswear Designer award at the British Fashion Awards.
In 2008, Christopher Bailey won the Designer of the Year Award at the 21st GQ Men's Awards held at the Royal Theater and was nominated for the Best Menswear Designer at the London Fashion Awards.
In 2009, Burberry New York Global Headquarters was established at 44 Madison Avenue in New York City. New York City Mayor Bloomberg officially calls May 28 "BURBERRY DAY", and the BURBERRY building on Madison Avenue in New York City will send out light flashing signals at three different locations.
BURBERRY's creative director Christopher Bailey is very excited about the completion of this landmark new headquarters.
In 2011, the Beijing flagship store opened in Sparkle Loi Xintiandi, Beijing. The store is a three-story flagship store with an area of ??1,200 square meters. It is the largest flagship store in Asia. On the opening day, a large-scale live broadcast event was held to pay tribute to the brand. Spreading British music, digital technology and fashion industries around the world.
On April 26, 2012, the BURBERRY brand held a celebration ceremony at a flagship store in Taiwan 101 Building. BURBERRY Chief Creative Officer Christopher Bailey attended the event. In 2011, it was the first multi-sensory experience tested in Beijing. For the first time, the brand’s real-life and online experiences are seamlessly combined.
Today, BURBERRY is increasing its coveted appeal by continuously improving its design and innovative graphics, perfectly combining its classic sensibility with today's contemporary nature, injecting quality into fashion, and becoming an eternal brand. brand.
Extended information:
With a history of 160 years, Burberry is a famous brand with a strong British style. It has long become a symbol of luxury, quality, innovation and timeless classics. Synonymous with the brand, its windbreakers are world-renowned as brand icons.
Under the creative leadership of Burberry Chief Creative Director Christopher Bailey, the brand continues to evolve with the times. While being full of modernity and advocating true self-expression, it also inherits the original values ????and the brand tradition since its founding in 1856.
Burberry’s windbreakers and perfumes are very famous in the world. Burberry has a traditional British design style, focusing on classic plaid patterns, unique fabrics, and elegance. In addition to traditional clothing, Burberry has also extended its design reach into other areas and injected classic elements into it, launching perfumes, furs, headscarves, sweaters, shoes and other related products.
Baidu Encyclopedia-BURBERRY