Unlike Burberry's "big fanfare" into China, many luxury brands have been "quietly" manufacturing in China. According to an insider who knows the background of international luxury goods manufacturing in China, the production lines of the world's top luxury brands such as Armani have already settled in China.
It is reported that in early 2007, Louis Vuitton has found an authorized manufacturer in China and started to establish a production base in Hangzhou, Zhejiang.
Some enterprises in cities such as Shenzhen and Dongguan in Guangdong Province and Wenzhou in Zhejiang Province have also been accused of engaging in international OEM production of luxury goods. A director-level designer of Dzheniya, a luxury brand that started from producing high-grade fabrics, also said in public that China and Zhejiang are important producers of high-grade fabrics for this brand.
According to the Global Luxury Report, by 2009, 60% of international luxury brands have their own production lines in China.
Expand the OEM of data luxury brands in China;
1, Prada 80% process outsourcing
20 1 1, the Italian luxury brand Prada broke the news that it would join another venture capital fund, IDG, to become a luggage OEM in China Prada and subscribe for about 20% of its upcoming shares. This is equivalent to indirectly acknowledging the fact that Prada has an OEM factory in Chinese mainland.
2. Coach was the first country to start manufacturing in China.
The cooperative relationship between Time Leather and Coach, its largest customer, has reached 13 years, and Coach has 500 factories in China. Today, the OEM customer list of Time Leather also includes Fossil, Mike Goldsmith and Crocodile. * * * has 208 production lines and 65,438+04,700 employees.
3. Burberry moved to China.
In 2007, Burberry closed its factory in Britain and moved to China. This "luxury brand with British characteristics" moved its production line to Shenzhen and Chinese mainland. It is reported that the cost of a 60-pound lapel sweatshirt produced by Burberry in China can be reduced from 1 1 to 4.
4. The fabric of Dzheniya comes from Zhejiang.
Dzheniya, who started with high-grade fabrics, also said that Zhejiang is an important producer of high-grade fabrics for this brand of clothing.
5. Armani set up a second-line daughter card production line in China.
It is reported that a few years ago, Armani chose several foundries in Dongguan and Zhongshan to produce its products. The clerk of Armani Collezioni in Shenzhen Yitian Holiday Plaza said that the origin of Armani covers more than a dozen countries, and all the designs were completed in Italy, but the raw materials came from different sources, and the processing was completed in China.
6. Ralph Lauren is mostly from China.
Ralph Lauren, an POLO luxury brand in new york, placed a series of OEM orders for Dongguan Liantai Group, which can reach several hundred million a year.
7. Big brands and Vanke * * * share a workshop.
"I know the production cost of Lu. There are really only that many. When you visit the workshops of China manufacturing base in Jiangsu, Zhejiang and the Yangtze River Delta, you will feel desperate. Because this is Vanke's product, there are also some luxury brands, all using the same fabric, the same cotton, the same workshop and the same workers. "
Chen nian, CEO of Vanke Eslite, once said that LV and Vanke are almost the same in cost. The reason why it sells at a high price is because there are a group of rich people in emerging markets.
Baidu encyclopedia -OEM