Down jacket brands that sell trademarks include:

1. Hengyuanxiang.

In fact, it was not Nanjiren who pioneered the brand licensing model in China, but Hengyuanxiang. However, Hengyuanxiang has always adhered to a bottom line: it only authorizes the categories it operates. Unlike Anjiren, which can sell any products, it can be OEM. This is the biggest difference between the two.

2. Arctic velvet.

The positioning of the Arctic Velvet brand is actually similar to that of Antarctica. Just from the name, it is not difficult to see that Arctic Velvet is also a business in the field of warmth.

3. Antarctic people.

In these well-known e-commerce shopping platforms in China, if you enter the three words "Nanjiren", you will find that not only products in the clothing and home textile categories are coming out, but also some products in home appliances, personal care, etc. Categories also have products. Some friends who don’t understand may be very confused, thinking, isn’t Antarctic a company that specializes in warmth-related business? Why do Antarctic people appear on every product now?

In fact, as early as 2008, Antarctic people have begun to embark on a profit model of "selling OEM products". To put it simply, Antarctic people have closed all factories. , just by selling the "Antarctic Man" trademark authorization, you can obtain higher profits than producing, designing and selling products yourself.

4. La Chapelle.

La Chapelle announced that the company plans to adjust its online business from the traditional model of "planning and design - independent procurement - platform operation - online sales" to a new model of "brand authorization and operation services".

La Chapelle said that under the new model, the company's online business will adopt an "asset-light" business operation model, and plans to authorize its brand series trademarks to suppliers, dealers and agent operators. .