I hope you can write your planning book ~ ~ ~ ~
Outline of marketing plan: (nutrition and health products)
1 executive summary and key points:
Adopt "xxx oral liquid" as the trademark and product name, and the factory name is "AAA Food Factory"; The price of each course of treatment is 300 yuan (gross profit margin of products is 200%); Adopt carpet bombing all-round promotion means; "xxx oral liquid" will be listed before June 65438+1 October12004, and the target market is Wuhan.
2 Current marketing situation:
(1) Market situation: The health care product market is developing rapidly and has a large scale, but the competition is fierce and fluctuates greatly; "advertising opens the way" is an important feature of nutrition and health care products marketing; The market price is generally high, and the profits of circulation enterprises are large; In the past two years, there has been a great decline in the health care product market.
(2) Product status: There are hundreds of nutritional and health products, including nourishing and health care, human body balance, garbage removal, flora balance, etc. The price of slightly better-selling varieties is 30-40 yuan per box, and the difference between retail price and ex-factory price is generally 30%; ; Packaging is mostly glass bottles or PVC. (3) Competition: The competition is fierce, with great ups and downs, and it often happens that "every leader has won for two or three years".
(4) Distribution status: the sales channels are mainly shops and pharmacies (in hospitals, only those who have obtained the drug license number can enter).
(5) Macro-environmental conditions: With the increase of consumers' income level, the work pressure is greater, and the demand for health care products is greater.
3.SWOT advantage and problem analysis: the group has strong economic strength; Strong technical force; The top management of the group attached great importance to it and determined extremely favorable policies. Disadvantages: this product is a "food number" health care product, which can only be sold in shops and pharmacies and cannot enter hospitals; The production license has not been completed; The traditional products of the Group are veterinary drugs.
Opportunity: The health care products market is developing rapidly and the market capacity is large. I am familiar with Nanchang area.
Threat: The health care products market is highly competitive and volatile.
To sum up, first of all, we should do a good job in production license, take advantage of the group's capital and technology, adopt all-round promotion and distribution means in Nanchang, which we are familiar with, determine the trademark/product name/factory name that is different from traditional products, and quickly occupy as much local market share as possible with the strongest competitiveness. Highlight the characteristics of pure natural green food and occupy as much market share as possible.
Four goals:
Financial Target: Omission
Marketing target: the gross profit margin of cost reaches 200%.
5 marketing strategy:
Target market: Wuhan positioning: "Cross Good" pure natural green health care product line: "xxx oral liquid" (later copied "yy capsule" and "zz buccal tablet") Price: slightly higher than that of competitive brands (partly used in Hope Project) Distribution: shops and pharmacies.
Sales team: set up "xxx Wuhan Sales Center" (run before September 10) Service: set up user tracking card.
Advertising: radio, television, newspapers, billboards and other promotional methods: thousands of people give away.
R & ampd: Development of new products and market research: Know yourself and know yourself, and win every battle.
6 action plan
In August, we obtained the production license and started the pre-advertising operation. Thousands of people watched the trial production of the product.
Before September 10, "xxx Wuhan Sales Center" was established.
In September, the all-round promotion method of carpet bombing was launched, and the user feedback report of "Gifts for Thousands of People" was released and mass-produced.
10 10 month 1 day, the product was put on the market and the "Hope Project" public welfare activity was held at the same time.
7. Estimated income statement
8. Control: First, a production license must be obtained.
Almost. I hope it will help you get started ~ ~ ~ ~ ~
Question 2: How to write the company profile? Wait online! 5. Model essay on branch introduction
company profile
Founded in March 1997, the company is an Inner Mongolia branch approved by Datang Telecom Group and an office established by Fudan Network Co., Ltd. of Shanghai Fudan University in Inner Mongolia. The registered capital is 6,543,800 yuan, and the working capital is more than 6,543,800 yuan. Our company is a comprehensive company specializing in all-digital campus network (digital multimedia teaching system, computer network classroom, language lab, video conference room, multi-function hall, electronic lesson preparation room, electronic reading room, campus security system, intelligent public address system, etc.). ), * * * e-government system, security monitoring, large enterprise digital network (transportation, electronics, metallurgy, railway, etc. ) and office automation. At present, our company has a large number of professionals in network and monitoring, as well as the best products and technologies in the industry. We will design and build a series of high-efficiency and high-quality network engineering and security engineering for our customers.
Qualification introduction
Since 2004, Beijing Gaohong Data Network Co., Ltd. has authorized our company to be the core agent of network products of Beijing Gaohong Data Network Co., Ltd.
Since 2005, Shanghai Boda Data Communication Co., Ltd. has authorized our company to be the general agent of all network products of Shanghai Boda Data Communication Co., Ltd.
Since 2005, Zhejiang University Network Information System Company has authorized our company to be the general agent for the software products of Zhejiang University Network Company in Baotou and the western region.
Since 2005, Zhejiang University Fiona Fang Science and Technology Industry Co., Ltd. has authorized our company to be the general agent of products of Zhejiang University Fiona Fang Company in Baotou and the western region.
Since March 2005, Beijing Zhongqing Modern Technology Co., Ltd. has authorized our company to act as the agent of products of Beijing Zhongqing Modern Technology Co., Ltd. in Inner Mongolia Autonomous Region.
Since June 2005, Beijing Jingyeda Digital Technology Co., Ltd. has authorized our company to be the general agent for the products of Beijing Jingyeda Digital Technology Co., Ltd. in Baotou University.
Since 2005, Dawning Information (Beijing) Co., Ltd. has authorized our company to be the general agent of Dawning Information (Beijing) Co., Ltd. server products in Inner Mongolia Autonomous Region.
Since 2006, Panasonic (China) Co., Ltd. has authorized our company to be a special sales and maintenance shop for Panasonic educational projectors.
From June 5438+ 10, 2006, Founder Technology Inner Mongolia Company authorized our company to be the general agent of Founder Computer Baotou and the education industry in the western region.
Performance summary
Since the establishment of 1997, the company has strengthened its management internally, expanded its market externally, actively carried out "three big" innovations, introduced modern enterprise management mode in an all-round way, and relied on strong technical force, excellent product quality and all-round quality service to continuously develop and expand in the market competition, covering all counties and cities in Inner Mongolia Autonomous Region. The business involves the design and construction of network engineering and safety engineering in education industry, power system, * * * departments and other units.
education industry
* * *, public, procuratorial and legal enterprises and institutions.
corporate culture
Enterprise tenet: keep improving and pursue excellence.
"Excellence" is a spirit of never giving up and self-transcendence. Only by constantly walking in the forefront of the times and constantly pursuing Excellence can enterprises have eternal vitality.
Enterprise spirit: unity, hard work, pioneering and enterprising.
Unity is a virtue. Only when every employee grows up with the company, shares the same fate and keeps moving towards the same goal can the overall strength of the company be brought into full play.
Advancing despite difficulties is not only our tradition, but also the spirit we will continue and maintain forever.
Enterprising spirit is the driving force and source of development for enterprises to keep pace with the times.
Business philosophy: morality first, honesty first, harmony first.
"Virtue", "sincerity" and "harmony" are the cultural essence of the Chinese nation. Only by inheriting and carrying forward these fine traditions can the enterprise become bigger and stronger.
In an enterprise, "virtue" is the value concept advocated by the enterprise, that is, the judgment of good and bad, right and wrong, good and evil. Only when all employees form unified values can the cohesion of the enterprise be enhanced.
"Honesty" is the noble character that every employee of Datang Time and Space must possess, and it is also the external image of the company. It is related to the lifeblood of the enterprise, the foundation of the enterprise and the way to survive.
"Harmony is precious" is the refinement and crystallization of the space-time culture in Tang Dynasty on the basis of thousands of years of traditional culture in China. Harmony is harmony, harmony. Datang Time and Space strives for the development and growth of enterprises with the sum of society and team.
Enterprise goal: to strive for a world-class high-tech enterprise.
In the increasingly fierce market competition, the strategic goal of Datang Time and Space is to become a world-class high-tech enterprise with scale and sustainable development. Through this carrier, scientific and technological achievements ... >>
Question 3: How to write a 400-word project proposal (also known as a project application) is a proposal document for specific projects put forward by the project construction preparation unit or project legal person according to the national economic development, national and local medium-and long-term planning, industrial policy, productivity layout, domestic and foreign markets, local internal and external conditions, etc. This is the general idea of the framework of the proposed project. For large and medium-sized projects, some projects with complex technology, wide coverage and large coordination need to prepare a feasibility study report as one of the main annexes of the project proposal. Project proposal is the initial stage of the project development cycle, and it is the basis for the country to select projects and feasibility study. After the project proposal is approved, foreign work can be carried out.
First, the main contents of the project proposal should include:
(1) The necessity and basis of the project proposal;
(2) Preliminary ideas on product scheme, planned scale and construction site;
(3) A preliminary analysis of resources, construction conditions, cooperative relations, and countries and manufacturers importing equipment and technology;
(four) investment estimation, financing and loan repayment plan;
(five) the project schedule;
(6) Preliminary estimation of economic and social benefits, including preliminary financial evaluation and national economic evaluation;
(seven) preliminary environmental impact assessment, including three wastes control measures and ecological environment impact analysis;
(8) conclusion;
(9) Accessories.
Example:
Sino-foreign joint venture project proposal
1. Name of the project: joint venture production (operation) ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Two. Reasons for establishing a joint venture:
From the differences of technology and product quality at home and abroad, this paper explains the necessity and importance of establishing Sino-foreign joint ventures from the aspects of utilizing foreign capital, exporting products, cultivating talents and increasing income.
Three. Information about joint ventures in China:
This paper introduces the basic situation of Chinese joint ventures and the favorable conditions for the establishment of Sino-foreign joint ventures, including the nature of enterprises (state-owned or collective), personnel, technical strength, leading bodies, fixed assets, equipment, sites, output, output value, profits, export of original products, etc.
Four. Information of foreign joint venture:
Name, country, capital, business scope, scale, product reputation and sales volume of the Sino-foreign joint venture.
Verb (abbreviation for verb) The main contents of a joint venture:
(1) production (operation) scope and scale.
(2) Year of joint venture.
(3) Address, floor space and building area of the joint venture (new construction, expansion and reconstruction).
(4) The total number and composition of employees of the joint venture (workers, technicians and managers).
(five) the total investment, registered capital and the proportion of each party's contribution.
Question 4: How should the company's performance data be written? There are 100 kinds of performance materials publicized by Qian Qian.
But the basic requirements are as follows:
amount of investment
income
profit rate
Investment growth rate
Income growth rate punishes profit growth rate.
Number of customers
Customer number growth rate
market share
Market share growth rate
Wait a minute.
Please continue the discussion if you have any questions for your reference.
Question 5: How to write the company profile? How to write a company profile
There is no fixed format for the writing of company profile, and the following aspects can be written clearly:
Time of establishment, development since its establishment, main business, development direction, address and telephone number, etc.
How to write a case about company profile;
First write the full name and qualification of the enterprise (state-owned enterprise? State holding? Foreign capital? Joint venture? Private capital? ), industry, approximate scale (don't write details, just write how many assets), core advantage business, approximate position in the industry (write well, ignore bad). This is a general description, and the most critical part should be expressed in the most concise way.
The second paragraph begins with a detailed introduction.
First, introduce the development history of the company. When was it established? In just a few years, it has developed from a small XXX to XXXXXXX (in short, it will become a very awesome thing compared with the beginning). It is natural to say the present scale here, because it is the result of development. Registered capital, existing assets, employees, employee composition (number of highly educated employees), subordinate institutions, etc.
Secondly, introduce the industry and business the company is engaged in. If you feel that it is not enough to fool people at once, you can use the purpose, positioning and corporate culture of some companies as the introduction, such as "adhering to the development concept of integrity and innovation" to bring out business introduction. Business introduction here, how to introduce. Highlight the best business. The principle is to foster strengths and avoid weaknesses. By the way, you can tell me which customers you have served, which large-scale projects you have done, which countries and regions your business covers, and everything that can show the strength of the company.
Third, you can talk about the awards and honors you have won.
Finally, briefly talk about the company's development philosophy and look forward to a bright future. If you want to use some gorgeous and imposing words at the end, set off a small * * * ~ ~ ~.
Question 6: How to write an example of project introduction? Brief introduction of XX (county, city, district) XXX project.
(format)
1, company profile
The project is invested and constructed by-Co., Ltd., which is a wholly-owned subsidiary of-and a joint-stock enterprise with-as the main body. The registered capital is-ten thousand yuan, mainly engaged in-and other businesses.
2. Project overview
The total investment of the project is-10000 yuan, covering an area of-10000 square meters and building area of-10000 square meters. Facilities, such as-mainly construction, purchase and installation. After the completion of the project, the annual production capacity can be formed, with annual sales income of-10000 yuan and taxes of-10000 yuan.
3. Project progress
In 20 13 years, the project plans to invest10,000.00 yuan, and plans to complete civil construction, equipment procurement and installation. At present, at present, it is under construction.
Question 7: How to write a profile of a software company? The brief introduction should include the company's establishment time, legal person introduction, company's business scope, company's service concept, company's vision, etc. Because of the lack of cultural precipitation, newly established companies tend to describe their vision in terms of their past achievements, ideological highlights, social status and technical support. But pay attention to the discretion of words. In short, it is necessary to find a suitable starting point, give customers and consumers trust and hope, and see the bright future of the new company from the introduction.
Baby Moon, I hope it's useful to you.
Question 8: If you are making your own company's website, how should you write the project description? There is a simple way to try, that is, collect the 5-6 most important keywords in the industry, and then organize them into one sentence as a project description.
Question 9: How to write a brief introduction of the person in charge of the company and use it when bidding for the project? Basic information: name, gender, age, education level, professional title and current position;
Resume: Mainly engaged in management and technical work experience.
Suggested position of the bidding project (if any)
Question 10: How to write the profile of the newly applied construction enterprise? First, explain the qualifications of construction enterprises (super, first, second and third, etc.). ); What awards have you won (Luban Award, Structural Great Wall Cup, Architectural Great Wall Cup, etc.)? ); Whether it is an enterprise trusted by users; Whether it is a contract-abiding and trustworthy unit; Completed output value over the years; Projects completed over the years; How many employees in the enterprise have senior, middle and junior titles; Finally, the organization chart of the enterprise: general manager-deputy general manager (chief accountant, chief economist, chief engineer)-middle-level leading cadres (department managers) and so on.