Gucci Group (GUCCIGroup) is the world's most famous luxury goods group, headquartered in Florence, Italy. It operates high-end men's and women's fashion, perfume, bag leather goods, shoes, watches, home accessories, and pet supplies. and other expensive luxuries. Gucci (GUCCI) brand is the most prestigious fashion brand of Gucci Group (GUCCIGroup). It is famous for its high-end, luxury and sexy. Gucci (GUCCI)'s double Glogo, with its brand image symbolizing status and wealth, has become a wealthy brand. The consumer darling of high society. Gucci Group (GUCCIGroup)'s famous brands also include: YSL (Yves Saint Laurent), Stella McCartney, Alexander McQueen, BOTTEGAVENETA founder Guccio Gucci Gucci European? Gucci founded Gucci Gucci in 1923. The Gucci Group located in Florence is the largest fashion group in Italy today. In addition to fashion, Gucci also operates leather bags, leather shoes, watches, home accessories, pet products, silk scarves, ties, belts, perfumes, etc. Gucci brand fashion has always been world-famous for its high-end, luxury, and sexiness. With its brand image as a symbol of status and wealth, it has become the consumer darling of the wealthy upper class. It has always been favored by business people and is fashionable yet elegant. Gucci - the beauty and dignity of Gucci. Over the years, the world has experienced many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Gucci not only has an outstanding reputation, but also maintains its unparalleled charm. Let Gucci become a necessary fashion, which has always been the business philosophy of Gucci perfume. Gucci perfume was born from the profound heritage of Italian culture, giving Italian perfume a very attractive quality symbol. Its perfume is highly integrated with Italian style culture, classics, inheritance, personality and fashion, fully embodying the rich emotional world and personalized needs of modern people. attitude towards life. Gucci perfume is not only so attractive in its connotation, but its appearance is also exciting. Gucci perfume has always been based on simple design, permeated with the Venetian style of the 18th century, and then integrated with the colors of cowboys, space and rock. It is bold and a little unruly, exuding endless charm, and is equally simple but avant-garde, simple but sophisticated. This exactly reflects that the life philosophy behind its design is in line with modern people's dual mentality of pursuing practicality and fashionable beauty. It achieves a perfect balance between function and aesthetics. It is not only a display of fashion trends, but also the embodiment of modern aesthetics. Gucci, the founder of Gucci, Gucci has long discovered that the elite celebrities in the upper class are very insistent on perfection. Therefore, the thoughtfulness and quality insistence on display design cannot be slackened at all. This kind of persistence has become the golden signature of Gucci's reputation. Therefore, the world of Gucci perfume is a warm and sensual world, but also a holy and pure world. It uses a bottle of subtle and surprising perfume to show everyone the beauty of this world, allowing people to be surrounded by fragrance. Show off your own personality, perform that subtle temptation, and exude your unique charm. Gucci - modern and modern style. Gucci's noble, luxurious and dazzling style are the most typical styles of the Gucci brand. Gucci's high-end perfume is soft, delicate, magnificent and dazzling, full of sexiness and charm. It is not only unique, but also highlights the taste and pursuit of fashion. Some people say that the top design masters in the world are unwilling to be lonely. They create wave after wave of fashion trends, driving people to constantly seek novelty and surprise. Although most of us cannot afford these high-end products, everyone is still eager to take some fashion elements from the works of the masters for reference. The Gucci brand has always been famous for producing high-end luxury products. Whether it is perfume, clothing or leather bags, they are both fashionable and elegant. As a symbol of status and wealth, they have become the darling of the wealthy upper class and have always been favored by business people. As early as 1921, Guccio Gucci began to use his name to produce leather goods with unique designs and exquisite quality, and printed his initials on the goods. Soon, leather goods with the double G logo became a symbol of quality and status. , the scope of Gucci brand management has also expanded from Florence to Rome, Milan and other places.

Tom Ford, who grew up in the United States and draws creative inspiration from abroad all year round, has a distinctive American style of design that is simple, smooth and sexy. This is particularly eye-catching in Europe, which advocates complexity, and is more in line with the aesthetic requirements of modern youth. This makes Tom Ford was a huge success. In a short period of time, Tom Ford used his avant-garde, fashionable, bold and simple design to turn Gucci, which was gradually declining, into one of the most popular fashion brands, ranging from women's clothing and men's clothing to accessories and perfumes. , Gucci’s products have won the hearts of young consumers around the world. In the hands of Tom Ford, Gucci has transformed from a middle-aged stable brand into a spokesperson for young fashion boutiques. The young chief designer’s connections in Hollywood have also become Gucci’s best tool for external publicity. Many celebrities will wear Gucci clothing in public to promote the brand for free, including Madonna, Catherine Zeta-Jones, Gwyneth Paltrow, etc. They believe that Tom Ford's good business sense and sensitive fashion sense have brought Gucci today's prosperity. Tom Ford's role at Gucci includes designing shoes, bags, watches, men's and women's fashion, brand image and advertising planning, and supervising the production and promotion of Gucci's two perfumes, Envy and Love. For Tom Ford, the success of Gucci perfume was hard-won. Although the industry is hugely profitable, competition is fierce, and the perfumes launched by many big brands are short-lived. The perfume advertisements produced by Tom Ford are always bold and eye-catching with their concepts. He once planned a famous perfume advertisement in which a female model wore only a pair of Gucci gold strap high heels and a string of pearl necklaces lying on black fur, with a model figure. The roundness and provocative posture have attracted numerous controversies for the advertisement. Tom Ford knows how to sell things beautifully. He can make advertisements close to the bottom line of what ethics and morals can tolerate, causing a response, but not being banned. His originality is not reflected in his design, but in early Ten years ago, he realized before anyone else that as the fashion industry became increasingly globalized, marketing skills and interpersonal relationships were more important than design. Although he did not emphasize his artistic talent, his designs were enough to impress investors and society. Celebrities were convinced. General article: Perfume history