One is "Jack Ma" in Hangzhou, and the other is "Maslano" in Shenzhen. Although Jack Ma is an Internet giant, it has always been a competition between the two companies, especially the recent lawsuit filed by Alibaba. Tencent, the rumors about Jack Ma have completely attracted the attention of the majority of netizens again, so what happened this time? What kind of commercial disputes are hidden?
On January 19, 2021, Alibaba and The first-instance verdict found that Tencent infringed the right to publish and disseminate information online. The plaintiff was Alibaba Media Co., Ltd. and the defendant was Tencent Technology Co., Ltd. Tencent Computer Systems Co., Ltd. and Tencent Music Entertainment Co., Ltd., in a separate cooperation manner, used the "Tencent Jingle Smart Audio-visual Screen" and "Tencent Jingle APP" without authorization to provide customers with recordings of the services involved. Network transmission of data.
The work will include Mayday's No. 1 composition album "The Responsibility of Hurt You" and other ten music albums with 72 songs, because before that Ali told Rolling Stone Music Co., Ltd. to authorize, enjoy these songs and license Exclusive November 1, 2018, October 31, 2021, so in the face of Tencent’s infringement, Alibaba was shocked. The result was based on a comprehensive calculation of US$6,000 per song, and Tencent would compensate Alibaba 432,000 yuan within ten days after the judgment came into effect. .
This is Tencent's game on Huawei's comprehensive shelves, and Tencent eats big apartments again. Although Tencent, a huge enterprise, has not suffered much losses, the "Nanshan Pizza Hut" on this topic has ruined the legend, but let one People, we all know that Tencent’s litigation team is always the most righteous in the domestic Internet. In 2013, the lawsuit was undefeated on the 29th. In addition, Tencent is located in Nanshan District, Shenzhen, and most of the lawsuits were filed by the Nanshan District Court of Shenzhen City, so Tencent Nanshan, known as "Pizza Hut" for its justice, is no exaggeration to say that Tencent is almost invincible when it comes to prosecuting others' infringements.
A Guizhou brewery once registered the "Honor of Kings" trademark, which was targeted and sued by Tencent and rejected by the State Intellectual Property Office. Tencent directly connected the wineries and ultimately won the entire victory.
The team that can conquer all attacks and win every battle, because of the farce of Lao Gan Ma, has ruined the myth of being invincible. No one can let "Lao Gan Ma not spend a penny," not only Tencent Free endorsement of 16.24 million yuan, earned nearly 1 billion on a popular search platform, people were sitting at home, and money appeared from the sky.
Perhaps Tencent felt that no one could have a strong enemy, so it was caught off guard. On April 26, 2019, three scammers signed a joint venture worth up to 16.24 million on behalf of Tencent, a 30-year-old old godmother. Marketing cooperation agreement, according to the agreement, Tencent will promote the Laoganma brand alliance in the QQ Flying Driver era. Since August 2019, QQ Flying has launched many Lao Gan Ma mobile game limited gift boxes, and also released a Lao Gan Ma To promote news, Lao Gan Ma’s advertisements are more frequently placed in QQ live broadcast activities, and Tencent does its best to promote Lao Gan Ma. Six months later, Tencent repeatedly requested advertising fees from Lao Gan Ma without success, and eventually sued Lao Gan Ma.
In Shenzhen Nanshan Court, she sued Lao Ganma for not fulfilling the contract and paying the corresponding advertising fees, and asked her to freeze the real estate worth approximately 16.24 million yuan in her name. When Lao Ganma saw such a notice, she was shocked. She obviously did nothing, so why bring her to court? Especially since Lao Ganma has a very good reputation in China. If it did, it would destroy its brand. However, one day after the incident, Tencent not only failed to receive the results it wanted, but also made many mistakes and became a public laughing stock.
After investigation, they found out that the three previous Lao Ganma representatives turned out to be liars. Through the Lao Ganma seal in the forging workshop, they signed a cooperation agreement with Tencent’s marketing manager company, and they signed a cooperation agreement with Lao Ganma. The godmother has no idea in this regard. With such an embarrassing situation, the Internet is the verification factory that sticks out its thumbs in all directions as "too difficult".
Many Internet companies used this incident to gain popularity.
First, Alipay issued an official statement "I hope there are no fake regulations in the world", and then Baidu issued an official statement "Eat Watermelon Rationally", and even the "old rival" 360 came to watch, and various companies commented according to the official account " Goose" is even more ridiculous.
Seeing that the situation was getting out of control, Tencent even went all the way to the end and released a self-defeating video, which was viewed more than 100 million times on the Internet, and made it laugh. Maybe the Lao Ganma incident was a big blow and a "closed door" at home. Tencent’s most powerful legal affairs department cannot continue this myth from now on.
Earlier this year, Huawei's "Longgang Invincible Hand" was hotly searched because the game was divided into two enterprise scales. Huawei Word was directly under the comprehensive Tencent Game, Mobile and other Huawei people's practice proved a one-sided trend, supporting Huawei, after all, has endless negative news about teenagers being addicted to games. In recent years, many Tencent games have done more harm than good.
However, just over half a month later, Tencent and Alibaba met again and failed again. At this point, "Nanshan Pizza Hut" has finally become a thing of the past, and the competition between Alibaba and Tencent has begun again.
In the past 20 years, the "two horses" dispute between Jack Ma and Ma Huateng has been fierce. I don't know what kind of sparks the friction between the two giants will produce next. Let's wait and see. What do you think about it? What do you think about this? Leave your thoughts below!