Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide, to distinguish goods or services. Origin: a sign with distinctive characteristics consisting of text, graphics, letters, numbers, three-dimensional signs, sounds, color combinations, or a combination of the above elements, and is a product of modern economy. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Brand is people’s evaluation and recognition of a company, its products, after-sales services, and cultural value. It is a kind of trust. Brand is the embodiment and representative of the comprehensive quality of a product. When people think of a certain brand, they will always associate it with fashion, culture, and value. When creating a brand, companies continue to create fashion and cultivate culture. As the company grows, To become stronger and bigger, we will continue to upgrade from low-added value to high-added value, and to a high-level transformation of product development advantages, product quality advantages, and cultural innovation advantages. When the brand culture is recognized and accepted by the market, the brand will generate its market value. A brand is a mark placed on a product by a manufacturer or distributor. It consists of a name, noun, symbol, symbol, design or a combination thereof. Generally includes two parts: brand name and brand logo.

Based on the above, we can understand that there is a difference between trademarks and brands, and the specific expressions are as follows:

1. The definitions of trademarks and brands are different:

First of all, let’s look at the definitions between the two. In trademark law, a trademark is defined as any visible sign that can distinguish the goods of a natural person, legal person or other organization from the goods of others. , including text, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements? Therefore, a trademark is a sign used to distinguish goods and gives the goods unique distinctiveness. The brand is used for this characteristic and also has another layer of meaning, such as the value of the product, reputation and other added values. The trademark is part of the brand, and the brand covers a wider range of content.

2. The concepts of trademark and brand are different:

Trademark is a legal concept that expresses exclusivity in law, while brand is a market concept. Its value comes from consumer trust. The control of the trademark lies in the hands of the registrant, who can also transfer the trademark. When his trademark is infringed, he can take up legal weapons to protect his trademark rights in a timely manner. Brand is the long-term marketing income of a company in the market. The reason why a century-old brand can thrive in an increasingly competitive market is inseparable from the trust and support of consumers.

3. The values ??of trademarks and brands are different:

Trademarks are superficial and can be called verbally, while brands are intrinsic and represent the core elements of a product. As the Trademark Law defines a trademark, it is a combination of several elements such as words, graphics, letters, numbers, three-dimensional logos and colors. It is the most intuitive display of a product and can be presented in various ways.

A trademark is a symbol, and a brand is the spiritual culture of an enterprise. Trademarks professionally interpret the meaning of a brand, while a brand meets the needs of consumers through its added value such as function, value, and reputation. Trademarks and brands are closely related. Brand