Boy is a British street brand called London Boy. Its full name is Boy London. The clothes logo is an eagle trademark, which is relatively obvious and easy to identify.

Boy London is a British street fashion brand founded by Stephane Raynor in 1976. Influenced by Malcolm Maclaren, it embarked on the road of punk. It was also synonymous with the music and clothing culture of the 1980s. ?

The brand has been labeled as rebellious since its establishment, constantly challenging the traditional clothing industry with a subversive concept. Bold patterns, wide T-shirt tailoring, etc. are all iconic features. It is not difficult to see its trendy and rebellious color from the youthful name, the big black background and the eagle-flavored LOGO.

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Brand History

In 2017, BOY LONDON successfully defended its rights. ? After trial by the Beijing Higher People’s Court, Angelo Associates proved through evidence that “it carried out genuine and legal commercial use of the disputed trademark on the approved goods within the specified period.”

The judgment revokes the administrative judgment No. 483 of the Beijing Intellectual Property Court of the People's Republic of China (2016) Jing 73 Hang Chu, and revokes the Trademark Review and Adjudication Committee of the People's Republic of China and the State Administration for Industry and Commerce. Shang Ping Zi 2015 No. 33279 "Resolution on Cancellation Review of Graphic Trademark No. 973732".

Advocated for the legitimate rights and interests of British BOY LONDON brand holders and confirmed the uniqueness of the BOY LONDON brand in China. After the verdict, Baoai Trading (Qingdao) Co., Ltd. and Korean citizen Jin Jiaqi expressed dissatisfaction and filed an appeal. However, the Beijing Higher People's Court rejected its application for retrial. At this point, a dispute over infringement of the legal rights of a registered trademark has come to an end.