According to the Trademark Examination Guide, a Chinese trademark consists of more than three Chinese characters, only a few of which are different, and the overall meaning is meaningless or indistinguishable, which is easy to mislead the relevant public about the source of goods or services and is judged as an approximate trademark. However, the pronunciation or font of the first word is obviously different, or the overall meaning is different, which makes the overall difference of trademarks obvious, and it is difficult for the relevant public to misunderstand the source of the goods or services.

Where the pronunciation of a trademark is the same or similar, and the font or overall appearance is similar, it is easy for the relevant public to misunderstand the source of the goods or services, and it is judged as an approximate trademark. However, there are obvious differences in meaning, font or overall appearance except that the relevant public is not easy to misunderstand the source of goods or services.